We all know Google is the big name in town when it comes to searching the web, but have you heard about Bing?
It might not be as famous, but don’t underestimate it.
Bing is a fantastic alternative to Google with some incredible exclusive features up its sleeve, including a cutting-edge chatbot based on ChatGPT, namely “Bing Chat,” that can help you tackle those tough search queries like a pro.
But what separates Bing from Google, and which is on the top? In this post, we’ll get to know everything.
So are you ready for a showdown between the two most prominent search engine giants?
It’s time to pit Bing users against Google users and see which group is on top!
From search accuracy to interface design, we’ll delve into the differences between these search engines and determine which one reigns supreme.
Buckle up, grab your favorite search engine, and let’s get ready to rumble!
Key Bing vs. Google Statistics in 2025
- Google dominates the global search engine share with 93.37%, while Bing lags with just 2.81%.
- While older users prefer Bing, while younger users favor Google.
- Google processes over 9 billion searches per day, while the number is 900 million for Bing.
- Total visits of Google are far and away more than that of Bing (88.6 billion vs 1.4 billion)
- Google has over a billion active users whereas Bing has 100 million daily active users.
- Bing has a higher bounce rate compared to Google.
- Bing is flourishing in the Chinese search engine industry, with a substantial 15.83% of the market share.
- Google’s average visit duration is 10 minutes and 54 seconds, while Bing’s is 7 minutes and 17 seconds.
Bing Users Vs. Google Users: Global Statistics
According to the latest data released in February 2023, Google continues to dominate the global search engine market with a massive market share of 93.37%.
It means that more than 9 out of 10 internet searches worldwide are conducted on Google’s search engine.
Bing, on the other hand, trails far behind with just 2.81% of the market share.
It does place Bing in a distant second place, but it’s far behind Google’s overwhelming dominance.
While Google’s dominance in the search engine market is nothing new, these latest statistics underscore the extent to which the company retains sway over internet searches.
This level of market control also highlights the challenge competitors, such as Bing, face in attempting to make headway in the search engine landscape.
However, we expect to see an increase in the global market share of internet share in Microsoft Bing, owing to the integration of AI Chatbot ChatGPT.
(Oberlo)
2. While Older Users Prefer Bing, Younger Ones Favor Google.
Recent studies have shown that Bing and Google have significant differences in their user demographics.
Bing is more prevalent among older users, while Google is more popular among younger users.
One possible explanation for this trend is the familiarity and loyalty users develop towards search engines they have used since their early internet days.
Older users may have grown accustomed to using Bing or its predecessor, MSN Search, and continue to use it out of habit.
In contrast, younger users who grew up with Google as their default search engine are likely to stick with it as they age.
Additionally, Google’s emphasis on mobile and voice search has likely helped to make it more appealing to younger users who prefer the convenience of these technologies.
(UserZoom)
3. Google Has a Slightly Higher Percentage of Female Users than Bing.
As per new statistics, there are significant gender differences in Google and Bing user demographics.
According to these studies, Google’s user base comprises 57% male users and 43% female users, while Microsoft Bing’s user base skews more heavily towards male users, with 66% male and 34% female users.
A variety of factors could explain these gender differences.
For example, men may be more likely to work in industries or fields that require more frequent and specialized internet searches, leading them to prefer search engines like Bing that are more tailored to these needs.
Additionally, differences in brand perception and marketing strategies could also attract more male or female users to each search engine.
(Similarweb)
4. Google Processes Over 9 Billion Searches per Day, While the Number Is 900 Million for Bing.
When it comes to search engine usage, Google is the undeniable king.
As of April 2023, the search giant processes over 9 billion searches daily, making it the most widely used search engine in the world by a large margin.
In comparison, Bing, a distant second, processes around 900 million daily searches.
The sheer number of searches Google handles daily is a testament to its dominance in the search engine market.
Whether looking for information on the latest news, shopping for a new pair of shoes, or seeking answers to your burning questions, chances are you’re turning to Google for help.
Despite Bing’s significantly lower search volume, the search engine has still managed to carve out a niche, particularly among specific demographics and regions.
However, regarding global usage, Google’s vast reach and reputation continue to make it the go-to search engine for millions of people worldwide.
(Bright Edge/Increditools)
5. Total Visits of Google Are Way More than That of Bing.
Google continues to reign supreme in search engines, with an impressive 88.6 billion visits recorded in March 2023 alone.
Meanwhile, Bing trailed behind with 1.4 billion visits in the same month.
While Bing may not be able to match Google’s popularity, it has still managed to carve out a niche for itself among specific demographics and regions.
And with over 1 billion visits in a single month, it’s clear that Bing still has a dedicated user base.
Ultimately, the numbers speak for themselves, and it’s clear that when it comes to search engine usage, Google is the undisputed champion.
And it’s clear that in Bing users vs Google users, Google tends to win consistently.
(Similarweb)
6. Bing Has a Higher Bounce Rate Compared to Google.
Google has the upper hand in keeping users engaged and on their platform.
In fact, as per the recent Bing users vs Google users statistics, Google’s bounce rate comes in at 28.47%, which is lower than the bounce rate of Bing, which stands at 31.28%.
While the difference may seem small, it’s significant in search engines, where even the slightest advantage can make a substantial impact.
Google’s lower bounce rate suggests that users are more likely to find what they’re looking for on the platform and are more likely to stick around once they’ve landed on a page.
On the other hand, Bing’s higher bounce rate suggests that users may be less satisfied with their search results and may be quicker to abandon the platform in favor of alternatives.
If Bing hopes to compete with Google and win over more users, it must focus on improving its user experience and reducing its bounce rate.
(Similarweb)
Bing Vs. Google Statistics by Region
North America is no stranger to the search engine battle, and Google reigns supreme in this arena. With a staggering 87.97% market share, Google towers over its competitors.
Meanwhile, Bing, the underdog in this fight, still holds its ground with 7.01% of the market share.
Despite being the less popular option, Bing has been known to cater to a different demographic and offer unique features that may be more appealing to some users. However, it’s clear that Google still holds the crown regarding dominating the North American market.
With its user-friendly interface, vast features, and continued innovation, it’s easy to see why Google remains the preferred choice for many.
Nonetheless, the battle rages on, and only time will tell if Bing can close the gap on its more famous competitor.
(Colorlib)
Regarding the Chinese search engine market, Google finds itself in a precarious position.
Despite its global dominance, Google’s market share in China is a paltry 3.7%. On the other hand, Bing is flourishing in this space with a substantial 15.83% of the market share.
It’s mainly due to the Chinese government’s strict censorship laws, which have blocked Google from operating at its total capacity.
However, Bing has managed to navigate these regulations and build a loyal user base in the country.
It may be due to Bing’s focus on providing localized content and tailoring its search results to meet the specific needs of Chinese users.
While Google may need help to gain a foothold in China, Bing is a formidable competitor.
Only time will tell if Google can turn the tide and regain its position in this highly lucrative market.
(Colorlib)
General Bing Vs. Google Statistics
Regarding dominating the search engine market, Google is a force to be reckoned with.
On desktop devices, Google holds an 83.78% market share, leaving its competitors in dust.
But it doesn’t stop there – Google’s market share skyrockets to a staggering 96.41% on mobile devices.
It’s a testament to Google’s dedication to providing an unparalleled user experience across all platforms.
On the other hand, Bing’s market share on desktop devices is a modest 9.89%, making it a distant second to Google.
However, when it comes to mobile devices, Bing’s market share is a mere 0.57%.
This shows that Bing has yet to capitalize on the growing mobile market fully.
It’s clear that Google has a stronghold on both desktop and mobile devices, making it the go-to search engine for billions of people around the world.
Bing, on the other hand, has yet to penetrate the mobile market entirely, but it still holds a good share of desktop devices.
As technology continues to evolve, the search engine landscape is sure to change, and it will be interesting to see how Google and Bing adapt to stay on top.
(Colorlib)
10. Google’s Average Visit Duration Is 10 Minutes and 54 Seconds, While Bing’s Is 7 Minutes and 17 Seconds.
Google has the upper hand when it comes to keeping users on its platform.
Recent data shows that Google’s average visit duration is 10 minutes and 54 seconds, while Bing’s is 7 minutes and 17 seconds.
That’s a difference of more than three minutes! This could be due to the fact that Google offers a broader range of services and products, including Google Maps, Google News, and YouTube, all of which can keep users engaged for extended periods.
It’s important to note that both search engines have made strides in improving user experience, with Google introducing featured snippets and Bing enhancing its image search capabilities.
However, Google still has the edge in terms of user engagement.
This difference in visit duration could have implications for businesses and advertisers looking to reach their target audience.
It may be easier to capture a user’s attention and communicate a message effectively on Google, given the longer average visit duration.
However, businesses should still consider advertising on both search engines to reach a wider audience and maximize their online presence.
(Similarweb)
11. Google Is the Most Visited Website in The World, While Bing Ranks as The 25th Most Visited Website.
Google continues to reign as the most visited website in the world, with a staggering number of daily visitors.
As of 2023, Google has maintained its position at the top of the list, leaving all other websites far behind.
On the other hand, Bing stands at the 25th spot in the list of most visited websites, but it still manages to draw in a significant number of users.
Despite its lower ranking, Bing has a loyal user base who appreciates its unique features and user interface.
Bing continues to focus on improving its search engine experience to provide users with more relevant and accurate search results.
On the other hand, Google’s immense popularity can be attributed to its user-friendly interface, fast and accurate search results, and its suite of other products and services.
With a wide range of tools such as Gmail, Google Maps, Google Drive, and YouTube, it’s no surprise that Google remains the go-to search engine for millions of users worldwide.
Overall, both Google and Bing continue to dominate the search engine market, catering to the different needs and preferences of users.
(Similarweb)
12. The Image Search of Bing Is Preferred by Some Users Due to Its Superior Functionality Compared to Google.
Some users prefer Bing’s Image Search over Google due to its superior image search functionality.
Bing’s Image Search is known for its ability to filter and sort images by size, layout, color, and even face or object recognition.
This makes it easier for users to find the exact image they are looking for.
On the other hand, Google’s Image Search may have a more extensive database of images, but it lacks the advanced filtering options that Bing offers.
Additionally, Bing’s Image Search results display more photos per page than Google’s, allowing for quicker and more efficient browsing.
Whether you’re a graphic designer, blogger, or simply looking for a specific image, Bing’s Image Search is worth checking out for its enhanced search capabilities.
(SERPWatch)
FAQs
What Is the Main Difference Between Bing and Google?
Although Bing and Google are both search engines, they have different algorithms and ranking factors that determine the search results they show.
Bing places a greater emphasis on social media signals, while Google prioritizes factors like link quality and domain authority.
Do People Use Google or Bing More?
Since more than 90% of all search queries are done via Google, it’s evident that Google is dominating the global search engine market share.
It’s also apparent that people are using Google way more than any other search engine, including Bing.
Can Bing Beat Google?
Whether the AI-powered Bing search engine can beat Google is subjective and depends on several factors.
Although Bing could outperform the internet giant – Google, it’s unlikely to happen in the near future.
Google’s search algorithm is considered the best and has a market share of over 90%, while Bing has a share of less than 3% and needs to gain Google’s level of innovation.
While Bing has improved its search quality, Google’s dominance in the search market needs to be stronger.
It has a reputation for delivering high-quality search results that are difficult to match.
Conclusion
To conclude, both Bing and Google offer unique value.
However, when comparing Bing users vs. Google users, Google still wins with a significant margin with over 90% of the global market share.
Microsoft Bing has improved its offering, making it the second most used search engine.
Well, whether you’re a Bing user or a Google user, what matters most is finding the information you need quickly and efficiently.
