Knowing the latest Twitch demographics is an essential part of any successful marketing campaign on the platform.
Users’ age, gender, and habits speak clearly about their preferences, making it easy to predict what type of products and services you will offer.
Which age group uses Twitch the most? Are men use it more than their female counterparts?
These types of questions in your head will get their answers in this article.
Twitch Age Demographics in 2025
What is a good Twitch demographics data without starting with age groups?
This data released in May 2022 shows the age group 25 to 34 years old account for the biggest population of Twitch.tv users.
- 16 to 24 years old – this age group accounted for 22.30% of Twitch’s total population in 2022
- 25 to 34 years old – this age group accounted for 49.70% of Twitch’s total population in 2022
- 35 to 44 years old – this age group accounted for 17.50% of Twitch’s total population in 2022
- 45 to 54 years old – this age group accounted for 7.40% of Twitch’s total population in 2022
- 55 to 64 years old – this age group accounted for 1.90% of Twitch’s total population in 2022
- 65 years old and up – this age group accounted for 1.30% of Twitch’s total population in 2022
Twitch Age Demographics in 2021
The data below shows the landscape of Twich demographics by age is different in 2021, with users aged 18 to 24 years old accounting for the platform’s biggest user base during the year.
- 18 to 24 years old – this age group has the biggest share of Twitch’s overall user base. It accounts for 35.85% of the platform’s total population in 2021
- 25 to 34 years old – this age group accounts for 32.14% of Twitch’s total user base in 2021
- 35 and 44 years old – this age group accounts for 15.33% of Twitch’s total user base in 2021
- 45 and 54 years old – this age group accounts for 8.62% of Twitch’s total user base in 2021
- 55 to 64 years old – this age group accounts for 4.97% of Twitch’s total user base in 2021
Twitch Age Demographics During the Pandemic
Twitch started gaining popularity during the pandemic. At this time, the age group 18 to 24 years old accounted for almost half of its total population at 41%.
Take a look at this data detailing Twitch’s age demographics in 2020.
- 18 to 24 years old – this age group had the biggest share of Twitch’s overall user base in 2020, accounting for 41% of the platform’s total population during the year
- 25 to 34 years old – this age group accounts for 32.00% of Twitch’s total user base in 2020
- 35 and 44 years old – this age group accounts for 17.00% of Twitch’s total user base in 2020
- 45 and 54 years old – this age group accounts for 7.00% of Twitch’s total user base in 2020
- 55 to 64 years old – this age group accounts for 3.00% of Twitch’s total user base in 2020
Twitch Demographics by Gender
Studies from 2020 show Twitch is more often used by men than women.
65% of the streaming platform’s users are male, leaving the remaining 35% to their female counterparts.
While this is a disproportionate distribution, 2017 figures show that the disparity has already improved over the years.
During the year, male users accounted for nearly 82% of Twitch’s population.
However, the latest data from 2022 shows the disparity has widened again.
Statistics from the data-driven site Statista show 80% of Twitch’s users are men, while 20% are women as of July 2022.
The result is slightly different in the United States, with 33% of the total user base being female.
Twitch Demographics by Educational Attainment
Let’s dive deeper into Twitch demographics by taking into account users’ educational attainment. Results show that the majority of the platform’s fanbase has attained higher education.
- Bachelor’s degree – Twitch users holding a bachelor’s degree have the highest population, accounting for 29% of the platform’s total use base
- Master’s degree – Twitch users holding a master’s degree account for 18% of the platform’s total user base
- Doctoral degree – Twitch users holding a doctoral degree account for 5% of the platform’s total user base
- Vocational or technical degree – Twitch users holding a vocational or technical degree account for 15% of the platform’s total user base
- High school education – Twitch users holding a high school diploma account for 5% of the platform’s total user base
Twitch Usage by Device
In 2021, Twitch had 140 million active visitors every month.
35% of this traffic comes from mobile devices, with its dedicated app generating more than 100 million downloads on Google Play Store alone.
Twitch’s Desktop Traffic
The United States is the main driver of Twitch’s desktop traffic, followed by Germany, South Korea, Russia, and Canada.
Take a look at this data on Twitch’s latest desktop traffic data:
- United States – 21.55% of the platform’s total desktop traffic came from the country in 2022
- Germany – 6.90% of the platform’s total desktop traffic came from the country in 2022
- South Korea – 4.90% of the platform’s total desktop traffic came from the country in 2022
- Russia – 4.10% of the platform’s total desktop traffic came from the country in 2022
- Canada – 4.0% of the platform’s total desktop traffic came from the country in 2022
Twitch Revenue Over the Years
Due to its popularity across all age groups and genders, Twitch managed to record sustained revenue growth over the years.
Take a look at its annual revenue data from 2016 to 2021:
- 2016 – Twitch generated an annual revenue of $275 million during the year
- 2017 – Twitch generated an annual revenue of $300 million during the year
- 2018 – Twitch generated an annual revenue of $880 million during the year
- 2019 – Twitch generated an annual revenue of $1.23 billion during the year
- 2020 – Twitch generated an annual revenue of $1.89 billion during the year
- 2021 – Twitch generated an annual revenue of $2.67 billion during the year
Conclusion
This article Twitch demographics shows there has been a significant shift in the platform’s user base in terms of age and gender from 2020 to 2022.
Analysts predict there will be more significant changes coming, with more women gaining interest in video game streaming in the past months.
