DuckDuckGo is a private search engine that is committed to protecting user privacy.
It claims to not track search history or sell personal data to advertisers, compared to other search engines.
Instead, it provides unbiased search results that are tailored to your specific query.
This article will provide an overview of the most important DuckDuckGo statistics, such as its user base, market value, and other relevant data.
Key Statistics
- Over 80 million people use DuckDuckGo every month.
- The US is the leading source of DuckDuckGo searches, accounting for over half of all queries.
- DuckDuckGo is valued at an estimated $904 million as of 2023.
- DuckDuckGo is the second most popular search engine in the United States, with a 2.45% market share.
- Over 6 million people download DuckDuckGo every month.
- Advertisers can save up to 90% on their Cost Per Click when switching from Google to DuckDuckGo.
- The platform has an average rating of 4.5 stars based on user reviews.
- DuckDuckGo ranks sixth among all global search engines in terms of popularity.
DuckDuckGo Statistics in 2025
1. About 80 Million People Use DuckDuckGo as Their Primary Search Engine
Search engines use algorithms to rank websites so users can be confident that they are getting the most relevant results for their queries.
But as people become more aware of the risks of online tracking, they are turning to privacy-focused search engines like DuckDuckGo.
According to the latest DuckDuckGo statistics, an estimated 80 million people are using the platform as their primary search engine in 2023.
This unique search engine claims that it does not track its users or collect their personal information, giving users peace of mind that their search history is safe.
By providing a privacy-focused search engine, DuckDuckGo says helping to raise awareness of online privacy issues and giving people more control over their personal information that might be exposed when surfing the web.
(99 Firms)
2. What Is DuckDuckGo, and Why Do a Lot of People Use It?
DuckDuckGo was founded in 2008 by Gabriel Weinberg who was inspired to create a privacy-focused search engine after becoming concerned about the amount of data that other search engines have been collecting from their users.
Since then, the platform’s mission is to provide “the privacy you deserve online.”
DuckDuckGo is a popular alternative to Google Search and other major search engines, and its popularity has grown in recent years as people have become more concerned about their online privacy.
With this, it is no question that one of the key things that sets DuckDuckGo apart from other search engines is its focus on privacy.
(DuckDuckGo)
3. Over 122 Billion Search Queries Have Been Made on DuckDuckGo
With over 122 billion search queries processed, DuckDuckGo is a major player in the search engine market and a clear indication of the growing demand for privacy-focused search engines.
This figure suggests that people are increasingly concerned about their online privacy and are looking for alternatives to search engines that track their search history and sell their data to advertisers.
It must be so as recent data from Statista shows more than six million data records have been breached during the first quarter of 2023 alone.
(Statista)
4. DuckDuckGo’s Search Results Is Free from Clutter
Aside from that, DuckDuckGo’s search results page is free of clutter and distractions, making it easy for users to find the information they need.
It also offers a number of features that make it easy to customize the search experience, such as the ability to choose which websites are included in the search results and to block certain types of ads.
DuckDuckGo also uses multiple sources, including other search engines, such as Wikipedia, and social media, allowing it to deliver high-quality search results that are often more accurate than those from other search engines.
(Startup Bonsai)
5. DuckDuckGo’s Daily Search Volume Has Reached a Record High of 111.7 Million
DuckDuckGo processed a record-breaking 111.7 million searches on January 17, 2022, demonstrating its growing popularity as a privacy-focused search engine.
(Startup Bonsai)
6. DuckDuckGo’s Projected Net Worth by The End of 2023 Is $904 Million
DuckDuckGo’s projected net worth of $904 million by the end of 2023.
It is in a strong position to continue growing in the future, as it prioritizes privacy, diversifies its revenue streams, and expands into new markets.
Despite the fact that it is relatively new to the market, it already has a 0.66% share on the global search engine market.
(99 Firms)
7. Over Half of DuckDuckGo’s Searches Originated from The United States
The United States is DuckDuckGo’s largest market, with over half of all search queries coming from the region.
This is likely due to a number of factors, including the increasing awareness of online privacy issues among US consumers and the relatively high level of internet penetration in the country.
DuckDuckGo is still a relatively small player compared to Google, but its growing popularity in the United States shows that the company is making progress in its goal of becoming a viable alternative to Google.
(99 Firms)
DuckDuckGo accounts for 2.45% of all mobile search queries in the United States, making it the second most popular mobile search engine in the country.
According to records in 2021, DuckDuckGo had a market share of 2.01% in the country which means that its market share has increased by 22% in the past year.
The popularity of DuckDuckGo has soared in recent years as people become more aware of the importance of online privacy.
In addition, DuckDuckGo is also relatively easy to use.
It has a simple and intuitive interface that is easy to navigate even if you are just using your phone to access the web.
The app also offers a number of features that make it easy to customize the search experience, such as the ability to filter results by language, region, and time period.
(Backlinko)
9. Over 27 Million Americans Uses DuckDuckGo to Search the Web
DuckDuckGo’s growth is helping to raise awareness of online privacy issues.
As more and more people use DuckDuckGo, they are becoming more aware of the ways in which their online activity is tracked and used by advertisers.
This can lead to people taking steps to protect their online privacy, such as using a VPN or changing their browser settings.
Today, 27 million Americans use DuckDuckGo, showing a positive development in the search engine market.
(Dataprot)
10. Over 6 Million Users Download the DuckDuckGo App Each Month on Both Desktop Sites and Mobile Devices
DuckDuckGo has seen a surge in new users thanks to increased media attention.
It welcomes more than 6 million downloads each month, including both desktop site and mobile app versions.
Its commitment to innovation is evident in its new features, such as email protection and a privacy-focused browser, which make it a more appealing choice for users.
DuckDuckGo is well-placed to capitalize on this growing demand for privacy as it offers a privacy-focused search experience with high-quality results.
(Search Engine Journal)
11. Advertisers May Pay Ten Times Less to Have Their Ads Displayed on DuckDuckGo than On Google
DuckDuckGo’s smaller audience may make advertisers hesitant to use DuckDuckGo because of its smaller audience.
However, the search engine’s growing popularity, especially among privacy-conscious users, could make it a more attractive option for advertisers in the future.
For advertisers promoting privacy and security-focused service or products such as VPN, they will benefit largely with DuckDuckGo’s audience.
This could be a significant advantage especially for those targeting a niche audience interested in privacy.
To compare both Google ads and DuckDuckGo ads, advertisers pay an average $2.00 per click on Google while paying only $0.20 per click on DDG.
This means that the advertiser could potentially get ten times more clicks for their money on DuckDuckGo than on Google.
(Search Engine Journal)
12. DuckDuckGo Handles 3 Billion Search Queries per Month
Most people use the internet to gather information, and DuckDuckGo is a search engine that handles three billion user questions per month.
The fact that DuckDuckGo handles this number of traffic is a significant achievement, especially for a company that is less than 15 years old, showing its massive potential to become the next big thing.
(Search Engine Journal)
13. DuckDuckGo Is Rated 4.5 Stars on Average by Its Users
DuckDuckGo has an average rating of 4.5 stars, serving as one of the testaments to its popularity.
With the platform’s dedication to staying ahead of the curve and providing its users with the best possible search experience, there is no doubt that sooner or later its average rating will be higher than its current rating.
(VPN Alert)
14. 25 to 34-Year-Olds Make up 26.07% of DuckDuckGo Users
DuckDuckGo is becoming increasingly popular among millennials.
People between the ages of 25-34 years olds, also known as Millennials, are more likely to be aware of the importance of online privacy.
This age group has grown in a digital world where their every move is tracked and their data is collected.
As a result, Millennials are more likely to seek out alternatives to traditional search engines that track their search history and collect their personal information.
In addition, Millennials are more likely to value transparency and trust.
With DuckDuckGo being considered a transparent company that publishes its algorithm and privacy policy online, this makes it a prime choice for users belonging to this age group.
(Similarweb)
15. DuckDuckGo Is the 6th Most Popular Search Engine in The World, Supported by Novel Features
DuckDuckGo is the 6th most popular search engine in the world, with a market share of 0.66% globally.
The company is constantly innovating and adding new features to cater its users’ needs.
In Q3 2023, it expanded its Instant Answers feature where users see, as the name suggests, instant answers for their queries when relevant.
Some of the answerable answers include definitions, weather, and time zones, making every user’s search experience seamless.
(Startup Bonsai)
16. Over 5 Million Users Have Installed the DuckDuckGo Chrome Extension
The DuckDuckGo Chrome extension has been downloaded and installed more than 5 million times, making it a popular choice for users who want to improve their privacy and security when using Chrome.
In Q3, the management has added a customize button in the Chrome browser extension, with a reinvented layout, for better browsing.
After all, a bad UX design is a bad design!
The DuckDuckGo Chrome extension is popular among users who want to improve their privacy and security when using Chrome because it offers a number of features that can help to protect users’ data and online activity.
17. More About the DuckDuckGo Chrome Extension
Here are some of the amazing features users love about the DDG Chrome extension:
- First, it blocks all third-party trackers by default. This means that when users visit a website, the extension prevents companies from tracking their browsing activity across different websites.
- Second, it encrypts search traffic to and from DuckDuckGo. Meaning users’ search queries and search results cannot be intercepted by third parties.
- Lastly, the DuckDuckGo Chrome extension blocks known malicious websites. This helps to protect users from phishing attacks and other malware.
DuckDuckGo Chrome extension is a great way to improve your privacy and security when using Chrome, offering a variety of features that can help to protect your data and online activity, all in a simple and easy-to-use package.
(Startup Bonsai)
18. Adult and News Are the Top Two Browsing Categories for DuckDuckGo Users
DuckDuckGo is a popular search engine among users motivated by privacy and security.
This is one of the reasons why “adult” and “news” are the top two browsing categories and interests of DDG users.
It is no secret that adult and news websites are often seen as being more sensitive than other types of websites.
With this, users may be more likely to use a privacy-focused search engine to access these websites.
Adult websites and news websites often collect a lot of personal information about their users, so it is likely that DuckDuckGo users are attracted to these websites because they know that their privacy will be protected.
(Similarweb)
19. DuckDuckGo Is the 201st Most Popular Website in The World
DuckDuckGo’s ranking of 201st in the world is a sign of its growing popularity.
The search engine has seen significant growth in recent years, as more people become aware of its unique approach.
This ranking shows that DuckDuckGo is gaining traction in the search engine market and is becoming a popular choice for users who value their online privacy.
(99 firms)
20. On Average, DuckDuckGo Users Browsed 6.72 Websites
DuckDuckGo users browse more pages per session than users of other search engines like Google and Bing, with an average of 6.72 sites per session.
(Startup Bonsai)
21. Nearly 2 out Of 3 DuckDuckGo Users Are Male.
According to recent data, 61.74% of DuckDuckGo users are men.
One possible explanation for this data is that men are simply more interested in privacy than women.
One theory behind this data is that men are more likely to be involved in online activities that could put their privacy at risk, such as business transactions or financial dealings.
(Similarweb)
22. There Are 180 Employees Currently Working on DuckDuckGo
Currently, DuckDuckGo’s workforce consists of 180 employees.
This figure shows that DuckDuckGo is a growing company with a significant workforce.
(Search Engine Journal)
Conclusion
The convenience of search engines is one of their main appeals.
With a few taps or clicks, users can access a vast repository of knowledge on virtually any subject.
Among all the search engines in the market, DuckDuckGo is surely a growing force.
DuckDuckGo is also committed to making an impact in the privacy aspect of search engines, which makes it an attractive choice for millennials who are looking for a company that is more than just a profit-driven machine.
DuckDuckGo’s statistics are a valuable resource for anyone who wants to understand the growth and popularity of DuckDuckGo, identify trends in online privacy and security, or make informed decisions about how to protect their privacy online.
