Instagram first got its start a decade ago, but you probably feel like it’s been around for a lot longer than this.
It is an irresistible video and photo sharing platform that is super easy to use, and completely free, which makes it a dream when it comes to being a social media sharing app.
Instagram popularized the idea of sharing stories on social media, and even integrated shopping on the app, being the first social media app to do so.
At some point or other, you probably wondered how many users Instagram has, so this article is all about answering this question, and a lot of others as well.
Key Statistics
- Instagram has 2.35 billion active users every month
- Half a billion people use Instagram every day
- The majority of Instagram users are under 34
- More women use Instagram than men
- 40% of America’s population use Instagram
- Kazakhstan is the country with the biggest Instagram reach
How Many People Use Instagram?
When it comes to 21st-century popular culture, Instagram plays a pretty big role, and as a result, the number of people using Instagram continues to grow.
The latest reports show that there are now 2.35 billion active users on Instagram each month in 2023, which means that it continues to be one of the quickest growing platforms.
If you aren’t on Instagram, then you are definitely missing out on the latest and greatest when it comes to trends.
So, what makes Instagram so different from other social media platforms? Let’s explore.
How Many People Use Instagram Worldwide?
Back in 2018, Instagram managed to achieve a pretty big milestone, when they had 1 billion people actively using their platform every month.
The app was available on Apple devices until Facebook bought it in 2012, and this was back when it had just 27 million users.
As a result of this purchase, Instagram user growth exploded, and in 2016, half a billion people were using the social media sharing app.
The latest reports show that there are now 1.44 billion monthly active users on Instagram, which means that it continues to be one of the quickest growing platforms.
The only platform that has surpassed this speed of grwoth recently has been TikTok.
It’s unlikely that Instagram is ever going to surpass the complete number of Facebook users anytime soon, but the fact that they both have different approaches when it comes to networking doesn’t actually make them competitors.
How Many People use Instagram Daily?
500 million people use Instagram every day.
Facebook, Instagram’s parent company, announced this number back in June 2018, and since then, Instagram has managed to gain 220 million new users.
Previous information suggests that just half of the monthly active users are active every day, the official number of active users on Instagram every day is more than half a billion.
Having such high engagement rates, it is no wonder that Instagram is one of the best places for social media marketing when it comes to brands and businesses around the world.
How Many Instagram Users are Young Adults?
The most people using Instagram when it comes to age demographic is people under the age of 34. In fact, 2/3 of people using Instagram fall into this age bracket.
The most prominent group in 2021 was between the ages of 25 and 34 and accounted for 32.8% of all Instagram users.
This is closely followed by people between the ages of 18 and 24, which make up 29.6% of people on Instagram.
Generation Z also seems to love the Instagram app, but it definitely isn’t their favorite.
The complete number of Snapchat users is lower than on Instagram, but the platform is still the most popular when it comes to Generation Z in America, while Instagram is in 3rd place, after TikTok in 2nd place.
The latest statistics for 2021 in America show that 32.5% of American Instagram users are between the ages of 25 and 34.
There are more female users within this group, who account for 17.2% of this total and the rest, or 14.9%, are male. 22.9% of people between the ages of 18 and 24 comprise the complete Instagram audience in America and 12.7% of these are women, and 10.5% are men.
Do Men or Women use Instagram More?
When it comes to who uses Instagram more, the ratio is pretty balanced. The platform is slightly more popular when it comes to female users, who account for 50.4%.
However, there are more male users within the two most popular groups, between the ages of 18 and 24, and between the ages of 24 and 34.
However, in all other age demographics, female users are more popular.
How Many People use Instagram in America?
In 2021, India and America were the top countries when it came to the number of Instagram users, with 140 million and 150 million respectively.
This means that 40% of the total American population uses Instagram.
Digital marketing professionals are of course aware of how many Instagram users are active, and as a result, use the platform as a discovery channel.
It is an essential part of their social strategy. The platform is really popular among women in America, with 57.3% of the total being female.
Who Uses Instagram the Most in Terms of Countries?
Kazakhstan has the biggest Instagram reach with a penetration rate of 78.5%.
However, it isn’t in the top ten when it comes to the number of users, but this reach is pretty impressive still.
Iceland comes in second with a 76.9% penetration rate, and Sweden comes in 3rd with 74.5%.
Next in line is Cyprus and then Brunei.
The other countries where the audience’s reach for Instagram is more than 60% are Norway, Turkey, Panama, Chile, Ireland, and Portugal.
How Many People Post Instagram Stories?
Of course, if you have been on Instagram since its inception, you will know that it first started out as just a photography-focused platform.
Users that loved photography enjoyed sharing images. However, this has quickly given way to other forms of content, including video and Instagram stories.
The Instagram stories feature came onto the scene in 2016, and the latest information shows that the number of daily active users that post Instagram stories is more than 500 million.
How Many People use Instagram to Shop?
One of the easiest ways to figure out where to find content based on your interests is through hashtags.
The interesting thing about Instagram is that the majority of users don’t mind interacting with promotional posts.
In fact, they expect to be able to find new products when they use the platform. 130 million people report that they click on shopping posts so that they can learn more about a product or service.
80% of users say that they make purchase decisions based on the content that they find on Instagram.
The conclusion that we can come to here is that Instagram is an integral part of the buyer’s journey, and 76% of marketers are incorporating Instagram into their social media marketing strategy.
How Many People use Instagram to Find Brands?
Instagram marketing is definitely one of the most effective ways of using social media when it comes to your brand’s presence online.
The latest information shows that 90% of Instagram users follow an Instagram business page.
Back in March 2019, Instagram launched the Instagram checkout feature, where you could promote your brand a lot easier.
This feature started to have a big impact on brands’ revenue.
It let users complete a purchase without having to go outside of the app, and even made Instagram a pioneer when it came to incorporating shopping into social media.
How Many Downloads Does Instagram Have?
Not only is Instagram mobile-friendly, but the entire concept suggests that it is designed to be used on a smartphone.
The fact that a lot of its features aren’t available on desktop also supports this claim. In 2020, Instagram experienced more than 500 million downloads.
As a result, it was the 4th most downloaded app around the world. The only other apps more popular than Instagram were Facebook, WhatsApp, and TikTok.
In America, Instagram was the third-most downloaded app, with 62 million downloads.
Final Thoughts
As you can see whether you are somebody who is wanting to use Instagram for personal reasons, or you are an influencer or even a brand, everybody is on Instagram.
The trends on the popular platform are shaping the way that consumers interact with companies, and each new feature focuses on aesthetics and creativity, providing users with all the guidance they need when it comes to music, animation, and filters.
If you use the platform strategically, you can leverage your brand, or even increase your status as an influencer in no time.
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