Quick Answer
How many people use Peanut in 2025?
Peanut has over 2.5 million users.
Besides learning how many people use Peanut in 2025, we will also cover its user base, how it started, and other interesting facts and statistics about the platform.
Peanut is a social media app created for women.
Peanut is currently a privately-held company headquartered in London, England.
Originally, Peanut was used by women who were in the early phases of motherhood.
However, over the years, Peanut’s network has expanded to women through all their phases of life.
How Many People Use Peanut in 2025?
Currently, Peanut is home to over 2.5 million users. Peanut was founded in 2017 and was intended to connect women throughout their life stages.
Today, that is just what it does.
Forbes said, “While a number of online groups already exist-Peanut is far more customized.”
Refinery29 wrote, “Peanut is a welcome sign that change is afoot, and the internet is finally growing up.”
These are a couple of quotes from reputable and well-known sources. The Peanut app is also endorsed by numerous well-known publications online.
Where did the moniker, “Peanut” come from? Michelle Kennedy, Peanut’s founder, called her baby “Peanut” during her pregnancy with her son.
She’s not the only person to call her baby peanut before birth, but she is the first person to call a women-centric social media app Peanut.
How Does Peanut Work?
To become one a user of Peanut, you must first sign up. Here’s how that works.
First, you sign up to get the app link via SMS to your phone. Choose whether you’re on iOS or Android.
Be prepared to see a little peanut emoji in your text. What a cute little touch.
When you click the link in your SMS, you will be taken to the appropriate app store, Google Play for Android, or iOS for iPhone. You only need to open it from there.
You can sign up using Facebook, your Google Gmail account, or with your phone number.
From there, you will authenticate your identity and enter your name, email, and upload a photo.
Then, you will enter your lifestage. Lifestages include Fertility, Pregnancy, Motherhood, and Menopause.
There are secondary options for each main lifestage. Choose the one that fits you the best.
You will be asked to take a selfie to further confirm your identity.
Once you’re signed into your new Peanut profile, you have access to all the free features that Peanut offers.
What Can You Do with Peanut?
You can meet people nearby in your same lifestage, join groups that match your lifestage or common interests, you can share advice, and you can join audio conversations hosted by experts called “Pods”.
Another beneficial aspect of Peanut is the recent addition that allows women to connect with experts (doulas, midwives, counselors, and courses provided by professionals).
The new feature of allowing professionals to add courses, allows them to monetize their profiles, so more women can find them.
It was in April 2022 that the Peanut app launched a new feature for therapists, doulas, and other trusted professions to connect with women at all stages of life.
They call it “Peanut Pro”.
How Does Peanut Earn Revenue?
Now that you have the scoop about Peanut, you should know more about its revenue generation.
Peanut is solely an investor-funded startup. The plan is to grow their user base before trying to procure more funding from investors.
By now, they may already have received their second round of investor funding. Therefore, Peanut has no revenue model.
This is because any performance marketing they approve must meet their goals of attracting their specialty market of women/moms without using up their marketing budget.
Owler estimates Peanut’s annual revenue at between $100K and $5 million.
What Is the Peanut App Worth?
This is a commonly asked question on Google.
First, while there may be a way to calculate an app’s worth, Peanut has a worth that supersedes monetary worth.
Peanut closed on its first round of investor funding in 2019/2020, which brought in a total of $21.8 million.
It’s worth noting that when they closed on this first round of funding, they added new board members to the company.
That is what we know about the financial side of Peanut. There is no current released net value.
So, once the app boosts it’s user count, more facts and statistics are likely to appear.
Who Are Peanut’s Competitors?
You may feel surprised to know that Peanut does have competitors.
Peanut is in competition with mush, Mommy Social, MomCo, babycenter, Cafemom, First Mom’s Club, June Media, and other such websites and apps.
If you’re like us, you may never have heard of some of these apps and websites, but they are there and competing with Peanut.
Cafemom is one that we expected to be on the list of Peanut’s competitors.
Conclusion
Could Peanut be the app we never knew we needed?
Women getting to connect with other women who share their common interests, and connecting with trusted experts is what this app is all about.
The revenue earned by Peanut is unknown, but Owler estimated it to be between 100K and $5 million, which is a pretty wide gap.
The launch of Peanut Pro is for experts is designed to help women at various stages in life from trying to conceive to post-menopausal women.
After reading all this information, do you think you would enjoy using Peanut?
Do you or someone you know already use Peanut?
Do you think it’s time for women to have their own social space that goes beyond Peanut’s competitors?
In the coming years, we will watch Peanut and see how far it goes.
