Everyone knows that Instagram is a visual social media platform. It started with ‘instant photos/images’.
Today, you can share video-related content like Instagram Stories and Reels as well as memes, infographics, and images.
If you’re curious about how many pictures are shared daily, monthly, or yearly on the platform, the next sections will include some stats and facts about that.
How Many Pictures Are on Instagram in 2025?
Reports state that 1,074 pictures are uploaded on Instagram per second.
That’s 64,440 per minute, and almost 4 million per hour. The number of pictures and videos uploaded per day is estimated at 95 million.
Since Instagram was launched on October 6, 2010, there have been more than 50 billion pictures and videos shared on the Instagram platform.
Since new users are downloading the app, it’s a near certainty that the number of pictures uploaded and shared on this social media platform will grow.
How many pictures or videos do you submit or share on Instagram per day?
How Many Pictures Can You Post on Instagram?
You may already know that you can share multiple pictures in a Facebook post, but how many photos can you post on instagram in a single post?
The answer to that question is 10. You can include up to 10 images in a single Instagram post.
It’s easy enough to add multiple pictures in a post. In the IG app, just tap the + icon in the upper right corner of the app like you do when you are sharing an image or video.
Choose post from the list of options (Post, Story, Reel, Live).
Now, look at the right middle of the screen to find ‘Select Multiple’ and proceed to select up to 10 images to share right from your phone.
For marketers, this option is useful for adding images for promotions, retailers to add images for sales, and for personal users to add multiple images of their vacation or other event.
How Many Pictures Get Engagement?
The first thing to realize is that Instagram engagement rates are the highest among all social media platforms.
It boasts more than 7 times the engagement that posts on Facebook get. For comparison, data shows that Facebook’s average engagement rate is 0.19%, while Instagram’s rate is 1.42%.
Twitter falls way behind at only 0.036%.
What kinds of pictures on Instagram posts get higher engagement? This relates to ways to increase your exposure on your Instagram posts.
Relevant tags can help you achieve 79% higher engagements on your Instagram pictures.
The top five industries with the highest engagement rates include higher education (3.19%), sports teams (1.79%), influencers (1.42%), nonprofits (1.41%), and alcohol (1.17%).
Also, photos with faces in them get 38% more engagement.
Generally speaking, engagement rates are higher for accounts with more active followers, likes, and comments combined. That’s how Instagram’s algorithms work.
Carousel posts have the highest average engagement rate of 1.05%, photo post engagements 0.88%, and surprisingly, pre-recorded video posts engagement rates are the lowest at 0.55%. If you use live videos, the engagement rates go up.
With over 1 billion users, imagine how that works for marketers, brands, influencers, and businesses.
What Are the Limits for Likes and Comments on Instagram Posts?
Now that you know how many pictures are uploaded to Instagram per day, week, month, year, etc., you should also know how many likes and comments are allowed on posts.
The most common restriction on how many likes one can perform on a post is 120 per hour. This includes videos and pictures.
If you go over 120 likes in one hour, Instagram may restrict or block your account for a period of time. The other limit is 500 per day that you can safely double tap on a post.
As for comments, Instagram allows for up to 200 per day. You should also consider the limit on combined actions, which includes the combination of follows, unfollows, likes, comments, and messages.
That limit per day combined is 500. So, keep that in mind when you’re engaging on Instagram posts.
While we’re on the subject, you should also be sure to leave 20 to 30 seconds between likes and comments, and not perform such engagements too fast. Also, the limit on daily followers is 150 per day.
Why would too many likes or comments in an hour get an account blocked or restricted from likes? Instagram’s algorithms (there’s more than one) are programmed to detect how many likes or comments are occurring on posts.
The reason for this is to prevent spam and bots.
Conclusion
Hopefully, you now understand how important it is not only to know how many pictures are on Instagram, but which ones get more engagement, how to engage on them, and how to keep your Instagram safe from restrictions or bans.
Regardless of how you use Instagram these statistics and data are information you need to efficiently and effectively engage on Instagram and post pictures and videos on the platform.
Remember that too much engagement or posting makes you look spammy.
This can get your account restricted or banned, but it can also adversely affect your credibility among Instagram users, and your audience.
We recommend that you bookmark this article, so the next time you need this information, you will have it at your fingertips. It could save you a lot of trouble and time.
