Two of the most popular platforms for sharing visual content are Instagram and Snapchat, both of which offer their own unique Stories feature.
While many users enjoy both platforms, there has been a longstanding debate over which one is better for sharing Stories.
In this article, we will take a deep dive into the statistics behind Instagram Stories vs Snapchat Stories, comparing their usage, engagement, and overall effectiveness.
By the end, you’ll have a better understanding of which platform may be the best fit for your personal or business needs.
Key Statistics
- 58% of Snapchat users are 24 years old while it is 20% in Instagram
- 13% of people prefer Snapchat to watch stories, with 17% preferring Instagram, and 70% preferring Facebook
- 78% of women who use social media prefer Instagram or Snapchat for advice about purchasing
- Influencers post more than 6 Instagram stories per day while it is around 5 stories on Snapchat
- Instagram stories are more than 2x popular than Snapchat stories
- More than 63% of young millennials prefer Snapchat over Instagram
- Average users open the Snapchat app 18 times a day and spend 25-30 minutes
Snapchat vs Instagram Stories Statistics
1. 58% of Snapchat users are 24 years old while it is 20% in Instagram
Age plays a vital role in deciding which social media platform dominates the crowd. According to the statistics, 37 percent of Snapchat users are 18-24 years old, while 59 percent of people between 18 and 29 use Instagram.
About 50 percent of Snapchat users are under 25 years old, and 26 percent fall between 25 and 34. Market studies show that Both social media platforms are favorites for the young generation, especially Snapchat is supported by much younger users from teenage groups.
Around 23 percent of the Snapchat users are still studying in high school, whereas 17 percent of teenagers believe that Instagram is the best social media platform.
Almost 70 percent of Gen Zers and 59 percent of millennials are regular viewers of stories on Instagram.
2. 13% of people prefer Snapchat to watch stories
Based on a survey conducted with 200-275 social media users in the US, it was found that 17 percent of them prefer to see Instagram stories while 13 percent like Snapchat.
Gen Z considers Instagram and Snapchat as the most suitable social media for their activities. However, Facebook is still the most preferred social media platform to watch stories with more than 500 million active daily users.
But the researchers believe that if the survey was done with teenagers or people under 25, the results might be different. [Source]
According to statistics, around 38 percent of female internet users have an Instagram account. About 54 percent of Snapchat users are female, while 68 percent of Instagram users are female.
According to studies, females use these platforms to gain knowledge about the latest fashion trends, products, and services.
They depend upon various social media influencers who market various fashion products, accessories, etc., through their accounts. Interestingly, more than half of the women on Instagram.
4. Influencers post more than 6 Instagram stories per day while it is around 5 stories on Snapchat
One of the major advantages of Instagram is its option to view, share, like, and comment functionalities on a user photo/post.
At the same time, Snapchat doesn’t allow its users to post a photo on their wall permanently. Due to this option, influencers prefer to add more daily posts and create a link to their posts as stories on Instagram.
A survey based on the activities of 12 top influencers showed that around 8 out of 12 influencers opted for Instagram stories over Snapchat stories for daily posting. [Source]
5. Instagram stories are more than 2x popular than Snapchat stories
Statistics show that about 87 percent of Instagram users put daily stories. Around 500 million people use Instagram stories daily compared to 265 million(fourth quarter of 2020) daily active users of Snapchat.
A study has shown that the introduction of the Instagram story has increased the average daily usage of the app by 28 minutes.
About 61 percent of Instagram users said they watch Instagram stories to watch their friend’s activities. A 2020 stats say, around 50 percent of influencer marketing campaigns used Instagram stories.
6. On average, Influencers generate revenue between $43 and $721 for IG stories
According to the statistics, 90 percent of Instagram users follow at least one business or brand. A study made by Mediakix found that Instagram Influencer marketing has created a $1.7 billion market value.
Instagram Influencer cost based on the follower count
When you check the price statistics of Snapchat, it is evident that it is one of the cheapest options for influencer marketing. Snapchat followers count is not visible to the public. Hence the total number of views is considered for analysis.
Snapchat Influencer cost based on number of views
7. Influencer marketing increased in Snapchat from 16% to 26%
Influencer marketing was predicted to mark a significant rise on Instagram, but instead, it declined to 93 percent from 97 percent during 2020-2021. However, Instagram stories growth showed consistency with 83 percent in both years.
The most-effective social media platform for influencer marketing 2020 vs. 2021 (in orange)
8. 13.8 billion is the expected revenue from Influencer marketing by 2022
Current stats prove that around 80 percent of the social media users, especially Instagram users and Snapchat followers, depend upon Influencer reviews to purchase something.
A market study reveals that 8.2 percent of the total population under 13 uses Snapchat, which makes marketers reach around 498 million people.
About 96 percent of the US marketers will depend upon Instagram for the next six months of Influential marketing.
9. More than 63% of young millennials prefer Snapchat over Instagram
Most of the features designed on Snapchat attract teenagers to spend their time on it.
A survey conducted by Wishbone App with 35000 participants from the 12-25 age group has revealed that 63 percent of them like to use Snapchat than Instagram.
So the market statistics prefer to pitch teenage products and services more on the Snapchat platform than Instagram.
10. Average users open the Snapchat app 18 times a day and spend 25-30 minutes
Based on the Instagram vs Snapchat stats, people spend 20-28 minutes on Instagram a day, while it can be 25-30 minutes on the Snapchat platform.
However, according to the reports of TechCrunch, the Influencer engagement rates are 3-5 times higher on Instagram compared to Snapchat.
