Logos are one of the most important branding elements for businesses regardless of size.
In this article, we will look at some interesting logo statistics.
Logos can help to create a strong visual identity, convey the company’s values, and build brand recognition.
We’ll explore the colors, shapes, and fonts that are most-used in logos, and the elements that make a brand logo effective.
So, whether you are a small business owner or a marketing professional, read on to learn more about logo statistics and how they can help you create a successful brand.
Key Statistics
- 75% of people say that they recognize a brand by its logo.
- It takes 5 to 7 logo engagements for consumers to remember your brand.
- 60% of consumers won’t engage with weird, unappealing, or ugly logos, even if the brand has positive reviews.
- 42% of consumers say that logos efficiently convey a brand’s or company’s character.
- 78% of consumers feel that logos are works of art.
- 50% of consumers are more apt to shop with a brand that has a recognizable logo.
- 30% of Americans claim that a brand’s logo is the first thing they perceive about a company, after the name and color used.
- 57% of small businesses show willingness to pay up to $500 for logo design.
- According to the FedEx logo designer, there is a hidden symbol in the logo.
- Wendy’s shirt collar on the logo has a hidden message.
General Logo Statistics in 2025
1. 75% of People Say that They Recognize a Brand by Its Logo.
People say that a brand’s logo is the most recognizable identifier for the brand.
The second-best recognizable brand identifier is the logo’s visual style.
The overall consensus for brand recognition and identification goes like this: 75% of say that logos make brands more identifiable and recognizable, followed by logo visual style (60%), then the brand color (45%), and its unique voice (25%).
(Daily Blogging, FinancesOnline, Zippia)
2. It Takes 5 to 7 Logo Engagements for Consumers to Remember Your Brand.
It takes about 90 seconds to make a first impression on a person. This is also true for brand logos.
However, the data shows that it takes about five to seven seconds for a consumer to remember a brand’s name.
Moreover, studies reveal that it only takes around 50 to 400 milliseconds for the human brain to process logos.
(Daily Blogging, Entrepreneur, SupportBench, Zippia)
3. 60% of Consumers Won’t Engage with Weird, Unappealing, or Ugly Logos, Even if The Brand Has Positive Reviews.
Knowing that using an odd, ugly, or unappealing logo even if your brand, site, or business gets good reviews should make you stop and think.
One of the key factors related to creating effective logos is to make sure it is appealing, represents your brand, and basically summarizes your business.
Keeping this in mind will help you create better and more effective logos.
(Daily Blogging, FinancesOnline, Flourish Consulting Services, Zippia)
4. 42% of Consumers Say that Logos Efficiently Convey a Brand’s or Company’s Character.
In a survey by Promotique by Vistaprint, 42% of respondents said that logos tell them about the company’s character/personality.
Maybe this is why people stick with brands they know and trust.
However, many times good reviews play a role in brand trust.
(Daily Blogging, Study Finds, Zippia)
5. 78% of Consumers Feel that Logos Are Works of Art.
A whopping 78% of consumers believe that brand logos are works of art, according to data.
When was the last time you looked at a logo and thought it was so well done that it looked like real art?
(FinancesOnline, Study Finds)
6. 50% of Consumers Are More APT to Shop with A Brand that Has a Recognizable Logo.
It’s not hard to believe that half of consumers are more likely to patronize a brand or company with a logo they immediately recognize.
Pause here and think about a logo you engage with that you recently recognized right away without the name attached to it.
(FinancesOnline)
7. 30% of Americans Claim that A Brand’s Logo Is the First Thing They Perceive About a Company, After the Name and Color Used.
It’s also not hard to believe that 30% of American consumers say that the logo of a brand or business is the first thing they notice.
According to a study, companies and brands that have a logo of a certain shape and color scheme get more consumer trust.
(Daily Blogging, Study Finds)
8. 57% of Small Businesses Show Willingness to Pay up To $500 for Logo Design.
In a survey conducted by 99Designs, a popular graphic design and logo creation services platform, 57% of small business respondents said they would pay $500 for a logo.
Another 18% said they were willing to pay up to $1,000 and 14% said they would spend over $1,000 for a new logo.
(FinancesOnline, Website Planet)
Power Branding Statistics
9. 86% of Consumers Say that The Key Factor They Consider Is Authenticity for Choosing to Support a Brand.
In the Stalka study, 86% of consumers claimed that authenticity drove their decision to support a brand.
In fact, data from across the globe shows how important authenticity is to the credibility of a brand.
It also builds trust.
(Stakla)
10. 82% of Those Who Invest in Companies Want the Companies to Have a Powerful Brand.
A Pitchbook survey revealed that 82% of investors of companies expect the companies in which they plan to invest to have a strong and powerful brand.
In fact, lenders, CEOs, investors, prospective employees, and stakeholders find a robust brand to be important.
(Big Presence)
11. 53% of Consumers Claim to Feel Connected to A Brand that Is in Line with Personal Values.
When consumers were asked to think about their relationships with brands, two-thirds said they feel connected to brands.
Moreover, 53% of consumers said they feel connected to brands that are in line with their own personal values.
(Sprout Social)
Fun Logo Statistics
12. According to The Fed Ex Logo Designer, There Is a Hidden Symbol in The Logo.
In case you’ve never “examined” the FedEx logo closely, there is an arrow symbol between the Ex of the FedEx logo.
This is according to the logo designed by Lindon Leader.
He said, “The arrow could connote forward direction, speed, and precision, and if it remained hidden, there might be an element of surprise, that aha moment.”
It’s worth noting that his logo has won more than 40 awards.
(CNBC)
13. Wendy’s Shirt Collar on The Logo Has a Hidden Message.
Wendy’s, that famous fast-food brand that highlights its home-cooked appeal, has a little message hiding in the logo.
If you look at the image logo closely, you will find that the “Wendy” shirt collar says “mom”.
Could that be one of the elements that makes this logo so unique and memorable whether you’ve noticed it or not?
(CNBC)
14. Amazon’s Yellow Arrow Means More than You Think.
According to online resources, Amazon has had several logo redesigns since 1995.
For a time in 1998, it featured the text, “amazon.com Earth’s Biggest Bookstore”. However, during the same year, it underwent two redesigns.
The last one for 2000 with the yellow arrow addition has been its mainstay. The yellow arrow is not just a smile, as most people think.
It’s used to represent the fact that this marketplace sells everything from A to Z if you look at where it’s placed.
This shows you that icon/symbol placement can make a difference.
(Logomyway)
15. The Apple Logo Was One of The Top-Ranked Logos of 2021.
Though the Apple logo was named one of the top-ranked logos of 2021, it remains on that list today.
A little-known fact is that one of Apple’s earliest logos used an image of Isaac Newton reading a book while sitting under an apple tree.
But that was from 1976 and it has since changed and become one of the world’s most recognizable logos.
(1000logos, Ranker).
FAQs
What’s a Logo?
A logo is defined as a visual representation of your brand.
It includes elements such as shapes, fonts, images, and text that is unique to your product or company.
It helps consumers to remember who you are and what you stand for.
What Are the Benefits of Using a Logo?
Logos come with several benefits including:
Trust: Logos can help you create credibility, authority, and trust among your customers.
Recognition: High-quality logos that reflect your brand will build brand recognition.
Distinctness: Having a distinctly unique logo will help your business or brand stand out from your competitors.
Communication: Logos help you communicate your business personality, values, and character.
Recall: Well-made logos improve the chances of being easy to recall and overall memorable.
What Are Some Elements of Logo Design?
Here are some things to consider when you’re designing your unique logo:
Your Audience: Appeal to your audience.
Your Brand identity: Reflect your brand’s personality.
Your Budget: How much can you spend or how much are you willing to spend?
Your Industry/Niche: You need an industry-appropriate logo.
Also, consider the long-term so that you can design your logo with more purpose to be adaptable and timeless.
Another word for this is “evergreen”, which means it will last over time.
What Are Some Types of Logos?
Yes, logos have assorted types, so you need to know these types.
While there are many, the most popular logos include:
Icon: The icon logo is one that is created using a symbol or an image.
Wordmark: The wordmark logo is one that is created with text-only.
Abstract: An abstract logo is one that consists of colors and shapes that have no specific meaning. In other words, content that doesn’t represent anything.
Combination: The combination logo “combines” the wordmark and the icon types of logos. These have both text and a symbol or image.
What Does It Cost to Have a Logo Designed?
Even if you decide to create your own logo, it may still cost you to get the images, fonts, or symbols you want to use.
However, the average overall cost of designing a logo comes to about $500.
Can I Protect My Logo?
Protecting your logo requires you to register it as a trademark.
You will then have the exclusive rights of usage for your logo in the commerce sector.
Also, this may be factored into the costs of logo design.
How Do I Create an Effective Logo?
We have some tips for you regarding creating effective logos for your brand and/or business.
These are tips that include best practices and efficient logo creation:
KISS Keep It Simply Simple: The most effective logos out there today are those that are easy to grasp and remember.
For instance, using a single font creates a cohesive logo.
Choose High-Quality Fonts and Colors: The colors and fonts that you use in your logo should represent your brand/business and its personality.
Limited your color palette to no more than three colors to ensure it is memorable.
Be Consistent: Consistency in your logo design across all your marketing venues and materials is vital to brand awareness and recognition.
Update Your Logo as Needed: As your business/brand grows and gets more exposure it will evolve.
Your logo should reflect that. You should be able to scale your logo up or down without affecting the quality.
In some instances, you may find rebranding necessary, but be cautious because you don’t want to lose your audience or customers
Conclusion
Logos are an important part of branding for businesses of all sizes.
They can help to create a strong visual identity, convey the company’s values, and build brand recognition.
So, if you’re the happy owner of a small to medium sized business, it’s wise to invest in a well-designed logo.
It’s important to keep logos simple, consistent, and use high-quality colors and fonts.
By following these tips, you can create a logo that will help your business succeed.
By implementing the above tips and utilizing the knowledge gained from the statistics, you can create a simple and efficient logo that will give you an edge by helping stand out among your competitors.
We hope you have not only enjoyed reading these logo statistics, but that you have also taken away some valuable tips and ideas for creating your own uniquely identifiable business logo.
