Even if you don’t find much interest in video games, there are a lot of interesting points found in Roblox users and demographic statistics.
The game has been widely popular for years, and its momentum doesn’t seem to be slowing down.
For example, in 2018 alone, there were over 10 million active users on a daily basis.
This number is bound to fluctuate, but it goes to show how active the community really is.
The statistical information on Roblox users is quite vast, as the game has generated a diverse community since its release.
In this article, you’ll get a look at some of the important statistics regarding Roblox and its dedicated fanbase.
Roblox Users and Demographics
Key Takeaways:
- Roblox had 32.6 million daily users in 2020
- Roughly 23% of Roblox gamers are 9 to 12 years old
- Over half of Roblox users are male
- In 2023, Roblox boasts 67.3 million users on a daily basis, and 214 million on a monthly basis
- Community developers have made over $328 million on Roblox
Data on Roblox Active Users
There’s a shocking number of people using Roblox on a daily basis.
The numbers behind this particular statistic are bound to vary, but they’ve been increasing year over year.
It’s important to note that gamers aren’t the only contributors to Roblox, as developers are a crucial part of the overall experience.
Roblox was released back in September of 2006, and the game’s community is still going strong.
Not only does the community actively take part in Roblox, but their numbers continue to grow.
To get a better understanding of how large the Roblox community actually is, let’s take a look at the data.
1. Roblox Monthly Active Users
Although Roblox has been around since 2006, the game didn’t start to see a sizeable uptick in its user base until around 2016.
By 2019, Roblox had grown to 113 million monthly active users.
This trajectory didn’t stop there, as the game had already reached 121 million monthly users by February of 2020.
When you keep going down the timeline, the number of monthly active users only continues to increase.
The most recent data shows that Roblox has over 214 million users on a monthly basis on a global scale.
This statistic offers a more broad view, but the number of daily users offers a whole other perspective.
(Sidetrain/Demand Sage)
2. Roblox Daily Active Users
Some of the most impressive data on daily active users come from 2018 onward.
In the first quarter of 2018, Roblox had an average of 10.3 million daily users.
This number in itself seems pretty large, but it grew exponentially from that point on.
Near the end of 2019, the video game had 19.1 million daily users.
This is a pretty rapid jump from 2018, but Roblox saw a much more significant rise in its user base by 2020.
Many suspect this is primarily due to the onset of the Covid-19 pandemic. In Q4 of 2020, Roblox had 37.1 million active users.
What’s shocking is that this caused a wave of new Roblox users across the world.
As 2020 came to a close, Roblox averaged a daily user base of 32.6 million.
Some gamers are die-hard fans, while others simply want to see what all the global interest is about.
When you reflect back on Roblox’s numbers from 2019, it shows an increase of 1.85x by the end of 2020.
In 2023, Roblox boasts 67.3 million users on a daily basis.
(Sidetrain/Demand Sage)
3. Age Groups and Engagement
As mentioned earlier, a report from 2022 shows that 23% of Roblox users are anywhere between nine and twelve years old.
This makes a lot of sense when you take a look at the nature of the game, but many different age groups enjoy what Roblox has to offer.
Around 22% of users are younger than nine, and 17% of Roblox users are 25 or older.
Unsurprisingly, roughly two-thirds of gamers in the U.S. aged 18 to 34 never played Roblox.
Over half of the entire Roblox gaming community is male, and gamers 13 and older account for 7.3 billion hours of engagement in the last quarter of 2022.
Gamers are more than happy to put quite a few hours into Roblox as well. 21% of Roblox users in the U.S. spend more than ten hours every week on the game.
Although 21% seems like a significant portion of the demographic, many gamers are putting in much more hours than that.
Roblox is also known to be a fun family activity.
27% of Roblox gamers in the U.S. who have kids play the video game roughly six to ten hours per week, either playing or watching their kids play.
(Statista)
4. Location of Roblox Users
Roblox is a video game that’s loved in many different parts of the world.
Many statistics may focus on the U.S. demographic, but other countries play a role in this vibrant community as well.
28% of daily active users on Roblox reside in the U.S. and Canada. This accounts for 12.1 million daily users.
Reports from 2021 provide comparative data on daily active users in different countries.
In Q2 of 2021, Europe had 11.8 million active users on a daily basis, and Asia had 7.2 million.
Of course, these numbers have definitely grown since then, but it’s a good reference for how fast the community has expanded.
Roblox’s daily user count in areas outside of North America, Asia, and Europe has increased 2.361x over the last two years.
There’s no doubt that larger countries generally take the lead in the game’s user base, but many other countries aren’t far behind.
The location of users in this community has a direct correlation to statistics focused on engagement.
In some countries, gamers spend many more hours on video games than gamers in different parts of the world.
(Backlinko)
5. General Stats on User Engagement
When you compare data from 2018 to 2021, engagement seemed to increase at a drastic rate.
About halfway through 2021, Roblox saw roughly 9.73 billion hours from its user base.
In the first half of 2018, Roblox recorded 2.1 billion hours of user engagement.
Roblox really started to take off in 2016, but with every year that followed, their user base continued to grow exponentially.
Below, you can find a brief list that shows how user engagement on Roblox increased with each passing quarter.
| Year | Q1 | Q2 | Q3 | Q4 |
| 2018 | 2.1 billion | 2.17 billion | 2.63 billion | 2.53 billion |
| 2019 | 2.97 billion | 3.25 billion | 3.73 billion | 3.7 billion |
| 2020 | 4.87 billion | 8.58 billion | 8.71 billion | 8.43 billion |
| 2021 | 9.67 billion | 9.73 billion | N/A | N/A |
It isn’t hard to discern why user engagement continued to grow over time.
Once again, 2020 came with some big leaps due to the pandemic.
Ever since then, a significant portion of these new users decided to stick around due to the game’s addicting qualities.
(Backlinko)
Other Interesting Data on Roblox
There are a few core aspects of Roblox statistics that drive the most interest, but there are numerous unique data points that play into the big picture.
Although there’s a base concept to Roblox, there are a massive number of sub-games and game types available.
Daily usage on Roblox is spread across many different game types, as each person like to approach it in the way they see fit.
This is part of the selling point behind Roblox, as you can just hop in and essentially do whatever you want with your time and space.
6. Daily Usage, Games, and Distribution of Users
On average, daily users on Roblox spend about 2.6 hours playing.
This comes out to 156 minutes, and when you think about it, this is a decent portion of the day.
Some people find Roblox to be highly addicting, and many consider the gameplay to be quite relaxing.
As mentioned earlier, there are numerous games you can play within Roblox.
If you’re looking for some unique gameplay, that won’t be too hard to find, as there are more than 40 million games that you can try on Roblox.
Of course, you’ll never get to experience them all, but you also won’t run out of entertainment value.
There are a few Roblox games that are considered to be the most popular, and you can find a list of those down below.
- Work at a Pizza Place – 3.41b visits
- Welcome to Bloxburg – 5.05b visits
- Jailbreak – 5.35b visits
- Murder Mystery 2 – 6.56b visits
- Royale High – 6.6b visits
- Piggy – 9.36b visits
- Brookhaven – 11.39b visits
- MeepCity – 11.78b visits
- Tower of hell – 14.49b visits
- Adopt Me! – 24.40b visits
This is only a minor fraction of what’s available on Roblox, but these few are highly popular for a reason.
Considering the variations in the Roblox demographics, there are some interesting stats regarding age groups as well as gender.
Roblox’s user base consists of the following:
- 9 years or younger – 25%
- 9 to 12 -29%
- 13 to 16 – 13%
- 17 to 24 – 16%
- 25 or older – 14%
Roblox’s user base is broken down by gender:
- Male – 51%
- Female – 44%
- Unknown – 5%
Over time, these percentages will continue to fluctuate, but they provide good insight into who enjoys playing Roblox the most.
Aside from user demographics, statistics and data on Roblox’s finances offer a different perspective on how the company has grown and maintained over time.
(Sidetrain)
Monetizing Roblox
Roblox is a free-to-play video game, but the company behind it has found multiple ways to make money over the years.
Some people may not like this, but the company had to find multiple avenues to monetization.
Otherwise, it wouldn’t have survived long term. There are three primary sources of revenue for Roblox.
These include the following:
- In-game purchases by Roblox users
- Subscription fees from Roblox premium
- Commissions from developer sales
Although these are a driving force for Roblox’s revenue, it isn’t the only way the company makes money.
The game has its own internal currency called Robux.
Users can earn and spend it freely on the video game, and it can also be exchanged into real-world currency.
Robux can be bought through either a one-time purchase or with a Roblox premium subscription.
Developers can earn Robux in multiple ways:
- Engagement-based payouts
- Selling items to users through the marketplace
- Selling access to enhancements and games
- Making sales between developers
It’s understandable that Roblox gets a cut of these sales, but creators get 70% of every game purchase and 30% of marketplace sales.
Aside from monetization, the value of the company comes with some significant numbers.
(Backlinko)
Roblox’s Net Worth and Revenue
Stats from October 2021 show that Roblox was the 450th most valuable company in regard to market cap. In Q3 of 2021, Roblox had a market cap of $56.74 billion.
Revenue data from Q4 2020 shows that the company had brought in $310 million at the time.
You can only imagine how much the company is bringing in now.
Robux sales have steadily increased over the years as well:
- 2018 – $499 million
- 2019 – $694.26 million
- 2020 – $1.24 billion
- 2021 – $1.31 billion
As we speak, the company continues to grow and become a more prominent figure in the gaming industry.
All of the information in this article goes to show why so many different demographics of people have at least heard about Roblox and its popularity.
Roblox has proven that it knows how to be a money-making machine.
However, they aren’t in it entirely for themselves, as many developers have earned thousands of dollars from sales.
(Sidetrain/Backlinko)
Final Notes
Roblox has one of the most dedicated fanbases on the market.
The way its community has expanded over the years has solidified its place in gaming history.
With years of evolution, Roblox has blossomed into a conglomerate that many people didn’t expect.
The dedicated users and developers are a big part of why Roblox is thriving today, and the company will continue to expand with each passing year.
This article has highlighted information on Roblox users and demographics to shed light on the relevance and impact the game has made.
