When people are asked about the search engine they usually use, most answers are Google.
No wonder why it processes an estimated 3.3 trillion searches annually, or around 100 thousand searches every second.
Do you know that there are other search engines aside from Google?
Yes, you read that right – Google is the most widely known but there are other options you can use aside from Google.
Some countries use different search engines. One of these is China.
Let’s find out what are the top 10 search engines in 2025 and other exciting information about these powerful platforms..
Key Statistics
- Around 98% of people using the internet use search engines.
- Google leads the list of the top search engines, with almost 85% market share.
- YouTube was the third-largest search engine in the US in 2018, next to Google and Google Images.
- In April 2023, Google had the highest desktop search traffic, accounting for nearly 87%. Bing follows, with more than 7%.
- Google dominates in mobile search traffic, with more than 95%. Yandex comes next, with 1.52%.
- The widely used search engine in China is Baidu.
- Russia’s most popular search engine is Yandex.
- Almost 88% of US internet users use Google because it provides the best quality results related to the keywords.
What are the Top 10 Search Engines in 2025?
At present, 5.16 billion people are using the internet, equivalent to 64.5% of the world’s population. Around 98% of them use search engines.
Among all internet users, 68% of their online experiences started using a search engine.
Searching is made easier in this modern world. It is not limited to typing keywords.
Users can now dictate queries on the microphone, attach images, or use the AI chatbot.
Google Leads the List
People predominantly use the top search engines when finding information, blogs, news, maps, flights, and products. Based on NetMarketShare, Google leads the list, with almost 85% market share.
Bing comes next, with nearly 7%, and Yahoo with 2.6%. Yandex, Baidu, DuckDuckGo, Naver, Ecosia, Ask, and AOL are also on the list.
Some search engines surpass Google in other countries, including Russia and China.
The search engine giant in Russia is Yandex, while the homegrown search engine in China is Baidu.
More users use these two search engines than Google in their respective countries.
Here are the top 10 search engines based on their April 2023 market shares:
- Google – accounting for 84.99% share in the search engine market
- Bing – accounting for a 6.97% share in the search engine market
- Yahoo – accounting for a 2.56% share in the search engine market
- Yandex – accounting for a 2.47% share in the search engine market
- Baidu – accounting for a 1.72% share in the search engine market
- DuckDuckGo – accounting for a 0.88% share in the search engine market
- Naver – accounting for a 0.16% share in the search engine market
- Ecosia – accounting for a 0.10% share in the search engine market
- Ask – accounting for a 0.08% share in the search engine market
- AOL – accounting for a 0.03% share in the search engine market
YouTube As One of the Top Search Engines in the US
One of the myths in the search market is that YouTube is the second-largest search engine.
However, according to Sparktoro’s report, it was the third-largest search engine in the US in 2018, next to Google and Google Images.
YouTube search engine had a 2.90% market share in September 2018.
Here is a list of the top 10 search engines in the US in 2018:
- Google – with 69.03% in the search market in the US
- Google Image – with 21.03% in the search market in the US
- YouTube – with 2.90% in the search market in the US
- Yahoo – with 1.57% in the search market in the US
- Bing – with 1.48% in the search market in the US
- Amazon – with 1.32% in the search market in the US
- Facebook – with 1.05% in the search market in the US
- Google Maps – with 0.80% in the search market in the US
- DuckDuckGo – with 0.36% in the search market in the US
- Pinterest – with 0.24% in the search market in the US
Top Desktop Search Engine
Unsurprisingly, Google dominates the search engine market worldwide on any device.
It captures the highest desktop search traffic in April 2023, accounting for nearly 87% of desktop search traffic worldwide.
Bing follows, with more than 7%.
Let’s take a look at the top desktop search engines in April 2023 by market share:
- Google had 86.71% of the desktop search engine market
- Bing had 7.14% of the desktop search engine market
- Yahoo had 2.14% of the desktop search engine market
- Yandex had 1.88% of the desktop search engine market
- DuckDuckGo had 0.67% of the desktop search engine market
- Baidu had 0.40% of the desktop search engine market
Top Mobile Search Engine
Most people use mobile devices when visiting search engines because they are more convenient to navigate.
Similar to desktop search traffic, Google dominates in mobile search traffic.
Its market share exceeded 95% in the mobile search engine market in April 2023, a slight decrease from 96.59% from the previous month.
Yandex comes next, with 1.52%.
Below are the top mobile search engines in April 2023, based on market share:
- Google recorded a market share of 95.69% in the mobile search engine market worldwide
- Yandex recorded a market share of 1.52% in the mobile search engine market worldwide
- Yahoo recorded a market share of 0.57% in the mobile search engine market worldwide
- Bing recorded a market share of 0.50% in the mobile search engine market worldwide
- Baidu recorded a market share of 0.48% in the mobile search engine market worldwide
- DuckDuckGo recorded a market share of 0.44% in the mobile search engine market worldwide
What is the Top Search Engine in China?
China is one of the countries with different search engines since Google pulled its Google Search service from the country in 2010 due to heavy government internet censorship.
The widely used search engine in China is Baidu. It is a homegrown search engine in the country, founded in 2000.
Reports show that Baidu had an estimated 648 million monthly active users in 2022.
Its website had around 5 billion visits per month with an average visit duration of 5 minutes and 11 seconds.
In April 2023, Baidu leads the search engine market in China, handling a 39.69% market share.
Yandex comes next, with 21.28%, and Bing with 18.9%. Sogou follows with 8.75%, Google with only 5%, and Haosou with 3.55%.
Russia’s Top Search Engine
Russia’s most popular search engine is Yandex. Unlike the majority of countries, Google is just the second-most popular in the country.
In April 2023, the country’s homegrown search engine had a 58.3% share in the Russian Federation search engine market, while Google had 40.18% and Bing had 0.77%.
Being the top search engine in the country, Yandex recorded nearly 63% of total visits in Q4 2022.
It is also the top 2 most visited online resource, with approximately 64 million daily active users.
When people talk about searching online, one of the first things we think of is Google.
Unquestionably, it dominates the search engine market since nine in ten internet users worldwide use Google.
It processes an estimated 3.3 trillion search queries yearly, or approximately 9 billion daily.
Almost 88% of internet users in the US use Google instead of other search engines because it provides the best quality results related to the keywords.
Based on the most recent data, Google.com handled 83.9 billion total user visits in April 2023. The average visit duration reached 10 minutes and 39 seconds.
Bing
Microsoft Bing is next to Google. The company introduced this search engine in 2009 and is now one of the leading search engines in the market.
Although it is next to the world’s search engine giant, it is still far from reaching the highest rank.
This search engine surpasses its first 100 million active users several weeks after launching its new AI chatbot.
This shows that the company got a weapon to keep up and compete with its biggest competitor.
In April 2023, Bing’s website received 1.3 total user visits and handled 2.79% market share.
Yahoo
Yahoo! is one of the pioneers. It was founded in January 1994 by Jerry Yang and David Filo.
The platform was the most widely used search engine in the early 2000s.
Unfortunately, after a few years, Google beat Yahoo.
Today, it ranks fourth in the search engine market worldwide, accounting for 1.1% market share.
When it comes to active users, Yahoo handled over 700 million users in 2022.
Conclusion
Search engines gather relevant information from different websites and provide them to users.
With the advancement of technology, some search engines made major progress.
They improve their features by integrating AI chatbots, image search, and voice assistants.
In 2023, the search engine market is expected to experience a movement due to AI-powered search tools.
Google provides a massive upgrade and is expanding access to its AI-powered chatbot.
Microsoft also integrated Bing’s AI chatbot into its search engine for a better search experience.
What are the top 10 search engines in 2025?
Google, Bing, Yahoo, Yandex, Baidu, DuckDuckGo, Naver, Ecosia, Ask, and AOL are on the list.
