Quick Answer
How many people use Vimeo in 2025?
Vimeo has more than 260 million users worldwide and 42 million users in the United States.
Vimeo is the world’s leading all-in-one video platform that turns ideas into action.
It’s the best place for creative professionals, organizations, and businesses to create, manage, and show off impactful videos and virtual events.
Similarly, the platform is the first to support high-definition video and acquire innovative companies including Livestream, VHX, and Magisto.
Vimeo Users: How Many People Use Vimeo in 2025?
Based on Vimeo’s records, this start-to-finish and all-in-one video platform is trusted by more than 260 million users in over 190 countries around the world.
The estimated number of Vimeo users in the US is around 42 million, which means roughly 70% of it’s users are outside the US.
Vimeo has more than 1.58 million subscribers to SaaS video tools in 2021.
Out of more than 260 million registered users of the platform, 1.9 million are paying subscribers, and 6,000 are paying enterprise users.
In the 2021 report, there are approximately 350,000 newly added videos each day from over 60 million content creators from different countries in the world and a total of more than 100 billion video views across the entire platform.
What is Vimeo?
Vimeo is a video-sharing platform that focuses on the delivery of the highest quality video online.
It provides everything that businesses, content creators, filmmakers, and organizations need to make and market.
This platform is the world’s largest ad-free open video platform for making, managing, and sharing high-definition videos.
It serves award-winning filmmakers, fitness instructors, creative professionals, business owners, faith builders, and educators.
Furthermore, by using Vimeo, users can host virtual events, share video messages, build a company video hub, create videos in minutes, share videos everywhere, and sell videos online.
It provides cinematic quality, intuitive design, world-class security, and a customer support team.
Vimeo offers a basic and free membership, however, it has a limit of up to 500MB of maximum storage per week.
Brief History of Vimeo
In 2004, the company was founded by Jake Lodwick and Zach Klein in New York City, United States.
The company’s name “Vimeo” came from the words “video and me” and an anagram for the word “movie”.
InterActiveCorp (IAC) purchased Vimeo in August 2006, directed more effort, and focused on offering curated content and high-definition video.
In 2007, Vimeo has become the first video-sharing site to support consumer HD. In 2009, the creators of the platform left eventually.
Between November 2010-2011, more than 4 million new users signed up that’s why membership increased by 82%.
The following year, another account type for businesses interested in video marketing was added, and Vimeo Plus users can upload videos up to 5GB large.
It acquired VHX to boost the video-on-demand business in 2016 which became a turning point for the service it provides today.
How to Upload Video on Vimeo
Here’s an easy way how you can upload your video on Vimeo:
1. Go to vimeo.com and click “Log in”
2. Log in to your Vimeo account using your email, Facebook, Google, or Apple
3. Click “Upload a video”
4. Drag and drop your video anywhere on the window or click “Or choose files”. Find your video and click “Open”
5. Wait for the video to be uploaded
6. Fill in the title, description, language, industry, tags, and content rating, and click “Save”
7. The uploaded video is ready to watch.
Who Uses Vimeo the Most?
The country that uses and sends traffic to Vimeo the most is the United States with 33.37%. The United Kingdom is next to the US with 6.07%, followed by Canada with 3.94%.
Research reveals that the total visits on Vimeo reached 71.7 million in July 2022 with an average visit duration of 3 minutes and 41 seconds with 3.74 pages per visit.
The platform’s audiences are 57.10% male and 42.90% female, and the largest visitors are mostly from ages 25-34 with 32.40%, next to them is the age group of 18-24 with 21.68%, and ages 65 and above are the smallest group of visitors with 5.42%.
The Average Number of Hours Using Vimeo
Online video consumption continuously rises since watching on a mobile phone is more accessible and convenient.
In 2021, Zenith reported that the viewing time of an average person is approximately 100 minutes per day and some people exceeded the average daily consumption.
Given the fact that people tend to watch more online videos, 92% of marketers mentioned that video marketing is a significant part of marketing strategy.
What Do People Frequently Watch on Vimeo
Vimeo attracts a sophisticated audience since it limits the kind of videos being uploaded.
Viewers on this platform usually watch short films, travel videos, documentaries, interviews, music videos, shopping, and live streams.
Most Played Video on Vimeo
The top 5 most played videos on Vimeo are:
- “The Mountain” with 78.5 million views
- “Biting Elbows – ‘Bad Motherfucker’ Official Music Video” with 23 million views
- “Robins: 4 Eggs, 4 Weeks” with 10 million views
- “Webcam (Short Film)” with 8.8 million views
- “The Third & The Seventh” with 6.4 million views
Facts about Vimeo
1. Vimeo’s audiences are interested in topics such as news and shopping and based on reports, it receives traffic mostly from directly typed in the URL with 53.60%, followed by the intentional search with 23.18%. The top keyword search is “Vimeo” with 22.52%.
2. Vimeo is the first video-sharing platform and has been around for a while longer than YouTube.
3. Vimeo already has 1,219 employees around the world with an overall rating of 4.1 out of 5 on Glassdoor.
4. The app of Vimeo has been downloaded in the Google Play Store more than 10 million times, and the release of the app increased online video viewing by around 130%.
Conclusion
Vimeo has different membership plans people can purchase and these are Vimeo Basic, Vimeo Plus, Vimeo Pro, Vimeo Pro Unlimited, Vimeo Business, and Vimeo Premium.
If a content creator is looking for a hosting and storage site for business video content and plans to upload a lot of new content per week, Vimeo Pro is the best since it offers four times as much storage as the Vimeo Plus plan to avoid the limits that might stop the upload.
This means you can find the most suitable plan for your needs in this growing platform. Vimeo has the tools for every venture people are working on including video professionals, small businesses, education, faith, and fitness.
It also provides information and demos for video marketing, video monetization, and employee communication.
