Voice search technology allows users to speak into a device and get answers to queries instead of typing or clicking.
It’s hardly a new idea, but it’s picked up some steam in popularity lately due to the AI advancements in this technology.
Voice search is available across many devices and platforms nowadays and is used for many purposes such as navigation, web search, shopping, entertainment, and personal assistance.
It’s almost a convenience most people can hardly do without.
Using voice search is not only convenient, but it’s also a more conversational and natural way of engaging with technology.
It’s an excellent solution for people with difficulties with writing, typing, reading, or those with vision or physical impairments.
Voice search has become sophisticated enough now that it can cater to several languages, dialects, accents, etc.
It allows users to experience more personalized and relevant results based on their preferences and context.
In this article, we will share voice search statistics to show how popular this technology has become in 2025 and how it’s impacting the way we consume information.
Let’s talk about voice search.
Key Statistics
- By 2024, it’s expected that there will be 4.2 billion digital voice assistants in use.
- Each month, an average of over one billion voice searches take place.
- Over half of U.S. adults who responded to a survey said they use voice search every day.
- 27% of people report using voice search on mobile.
- 40.7% of all answers to voice searches came from a Featured Snippet.
- 125.2 million worldwide use voice search in 2023.
- Carrefour, a supermarket chain in France implemented voice-activated grocery shopping.
- China accounts for 51% of the worldwide shipments of smart speakers.
- 62% of Americans use voice assistants.
- By 2028, the North American voice recognition market is expected to reach $34.22 billion.
Top Voice Search Statistics in 2025
1. By 2024, It’s Expected that There Will Be 8.4 Billion Digital Voice Assistants in Use.
In 2019, there were 3.25 billion voice assistants being used across the globe.
At that time, the forecast revealed that by 2020 they expected that 4.2 billion voice assistants would be in use.
Now, it’s been predicted that by 2024, there will be 8.4 billion devices using digital voice assistants in the world.
(Statista)
2. Each Month, an Average of Over One Billion Voice Searches Take Place.
Statistics show that over one billion voice searches take place per month on average.
As voice search technology evolves and more people adopt it, growth in this area of technology is expected to see a boost.
By 2024, it’s expected that voice searches will grow to 2 billion per month.
(TechReport)
3. Over Half of Adults Who Responded to A Survey Said They Use Voice Search Every Day.
One survey revealed that 50% of U.S. adults said they use voice search daily.
While voice search is used all over the globe, this data is exclusively attributed to people in the United States.
The fact that voice search is growing in America can only result in more global growth.
Furthermore, 34% of respondents said they use voice search features at least weekly.
(Oberlo)
4. 27% of People Report Using Voice Search on Mobile.
According to statistics, more than one-quarter (27%) of people said they use voice search on their mobile phones.
This data includes the global population among those using voice search.
It’s expected that this percentage will only grow larger in the coming years.
(DemandSage)
5. 40.7% of All Answers to Voice Searches Came from A Featured Snippet.
This statistic tells us that appearing in a Featured Snippet can improve your voice search ranking online.
The fact that 40.7% of all answers to voice search queries came from a Featured Snippet should be enough to convince you to strive to appear in a Featured Snippet.
(Backlinko)
6. 125.2 Million Worldwide Use Voice Search in 2023.
2023 statistics reveal that globally, 125.2 million people use voice search.
In comparison, 123.5 million global people used voice search in 2022.
That’s over 2 million more people in less than a full year.
That’s what voice search growth looks like so far.
(Yaguara)
7. During the Pandemic, Carrefour, a Supermarket Chain in France Implemented Voice-Activated Grocery Shopping.
With Google at the helm, Carrefour, a supermarket chain in France implemented voice-activated grocery shopping during the pandemic in 2020.
It was also expected that retailers would push the use of voice assistants over touchscreen devices due to the pandemic.
(FinancesOnline)
8. China Accounts for 51% of The Worldwide Shipments of Smart Speakers.
Smart speakers are one of the types of devices that use sophisticated digital voice search technology.
China has a 51% share of the global shipments of smart speakers.
Also, China dominated the world in smart speaker sales during the global pandemic.
(FinancesOnline)
9. 62% of Americans Use Voice Assistants.
A massive 62% of Americans 18 years old and up say they use digital voice assistants as of 2022.
This includes using voice search technology on any device including smartphones, smart speakers, in-car systems, television remotes, computers, tablets, etc.
Furthermore, 35% of Americans aged 18 and older own smart speakers.
(NPR & Edison)
10. By 2028, the North American Voice Recognition Market Is Expected to Reach $34.22 Billion.
The overarching voice recognition market in North America (Canada, United States, Mexico, Greenland, Jamaica, Panama, Costa Rica, etc.) is expected to grow to $34.22 billion (USD) by 2028.
This is the largest market in the voice search/recognition sector.
Additionally, this region is expected to see the highest CAGR at 22.98% acros the study period of 2018-2028.
(Mordor Intelligence)
11. The European Voice Recognition Market Is Expected to Reach $5.38 Billion by 2030.
Countries in the European region (United Kingdom, Ireland, Scotland, Iceland, Denmark, France, Germany, Switzerland, Poland, Italy, Greece, etc.) will account for a predicted $5.38 billion (USD) in the voice recognition market by 2030.
By the end of 2023, this market is expected to reach $1.8 billion (USD).
The CAGR for this region is expected to be 16.38%.
(Statista²)
12. The Voice Recognition and Speech Market in Asia-Pacific Is Expected to Reach Over $11 Million by 2030.
According to data, the Asia-Pacific region (Cina, Japan, India, Singapore, Thailand, Australia, etc.) is expected to surpass $11 million (USD) by 2030 in the voice recognition market.
This encompasses voice search and other voice-based technology across devices.
Between 2023 and 2030, the expected CAGR is 20.44%.
(Data Bridge Market Research)
13. The African Continental Region Is Expected to Result in $490.3 Million by 2030 in The Voice Recognition Market.
The voice/speech recognition market in Africa is expected to reach $490.3 million (USD) by 2030.
The CAGR is predicted to be 19.46 during the forecasted period of 2023 to 2030.
As of 2023, the market size in Africa is expected to reach $141.2 million by the end of the year.
(Statista³)
14. Among Smartphone Owners Aged 18 to 34, 77% Conduct Voice Searches on Their Smartphones.
Smartphones account for the most voice search usage over all other voice-enabled devices.
This percentage of usage also depends on the age group.
Among smartphone users aged 18 to 34, 77% said they conduct voice searches via their smartphones.
Moreover, 63% of those aged 35 to 64 said they use their smartphone for voice search and 30% of this usage share include those aged 55 and older.
(DemandSage)
15. 38% of Desktop/laptop Users Aged 18 to 34 Say They Conduct Voice Search on Their Computers.
It might surprise you to know that people of all ages still use laptops and desktops for voice searches.
Among computer owners aged 18 to 34, 38% say they perform voice searches on their computers.
Among users aged 35 to 54, 32% said they conduct voice search from their computers and 15% of those aged 55 and over reported the same.
(DemandSage)
16. Tablet Voice Search Accounts for 37% Among Those Aged 18 to 34.
Tablet, which falls under the mobile voice search category, accounts for 37% among people aged 18 to 34 using tablets for voice search.
Among those aged 35 to 54, 32% (same as computer voice search) said they use tablets for voice search and only 9% of those aged 55 and older use tablets for voice search.
(DemandSage)
17. Smart Speaker Usage Among Those Aged 18 to 34 Accounts for 34% of Voice Searches.
Among those aged 18 to 34 who own smart speakers, 34% say they use their voice-enabled speakers to conduct online voice searches.
As you might expect, this percentage falls after 35 years old to 19% and then among those older than 55 to 4%.
(DemandSage)
18. 33.2 Million U.S. Consumers Say They Use Smart Speakers for Shopping.
Voice search isn’t just for asking questions and getting answers, it’s also used for shopping among 33.2 million Americans that shop using voice search via smart speakers.
This is data from 2022.
19. In 2019, 51% of Online Shoppers Said They Use Voice Assistants to Do Product Research.
Data from a survey conducted by ComScore in 2019 revealed tht 51% of online shoppers said they use voice assistants to do product research.
Moreover, this survey also found that online shoppers use voice assistants before the checkout stages of the buying process.
Additionally, 30% of online shoppers use voice search to track their orders and 20% use voice assistants to leave ratings and reviews.
Also, 17% of them use voice search to repurchase items.
(Oberlo)
20. 70% of Smart Speaker Voice Searches Are Music Related.
According to an Adobe survey, the most usage for smart speaker voice search accounts for asking to play music.
Another 64% were for weather queries and 53% were for fun questions like jokes, etc.
Online search (47%), news (46%), and asking for directions (34%) account for the other ways smart speaker voice search was/is used.
(DBS Interactive)
FAQs
What Is Voice Search?
Voice search is where you use your own voice to speak commands into a voice-enabled device to perform searches and other tasks.
You use this on devices like your smartphone, tablet, television, remote, smart speakers or other enabled devices.
To use voice search, simply say “Hey Google” or “Alexa” into your Android, Google, or Amazon device.
Then make your query such as, “Hey Google, what’s the weather like today?” or “Alexa, play some light jazz.”
How Does Voice Search Work?
We know we speak into a device to make a query, but what kinds of queries? Voice search uses AI to recognize your speech and understand your query.
AI proceeds to search the internet to find the best results based on what you asked or said.
Here are some tasks most used in voice searches:
• Searching for information
• Getting directions (GPS)
• Playing music
• Controlling smart home devices
• Shopping and making purchases
What Are Some Benefits of Using Voice Search?
There are several benefits of using voice search which include, but isn’t limited to:
• Hands-free convenience while cooking, driving, or other tasks
• Fast and accurate
• Natural and intuitive
How Can You Optimize Your Website for Voice Search?
It’s important nowadays to optimize your website for voice search. Let’s look at how you can do that:
• Using long-tail keywords as voice search often involves natural sentence structure. For example, instead of just using pizza, use “best pizza delivery near me”.
• Writing conversational content as if you’re talking to a friend. This way, your content is more easily detected by the search engines and will show up in voice search results.
• Answering questions directly. Voice search often involves asking questions, so you need content that will provide answers.
• Using structured data. This is how you mark up your content to make it more easily understandable to search engines. Structured content allows you to mark up your content as a recipe, FAQ page, or other types of content.
What Are Some Voice Search Commands Used Often?
Just as some examples, here are 10 common voice search phrases:
1. “What is the weather like today?”
2. “Get directions to the nearest Starbucks”
3. “Play my favorite song.”
4. “Turn on the lights.”
5. “Set an alarm for 7 AM”
6. “Add milk to my shopping list.”
7. “Tell me a joke.”
8. “Play the news.”
9. “Translate ‘I love you’ in Spanish.”
10. “What is the capital of France?”
What Does the Future Hold for Voice Search?
Even though voice-enabled technology has been around for a few years, this tech is still relatively new, but it’s growing quickly.
Experts think that voice search will become the primary way that people will engage with the internet.
Why shouldn’t it become the main method of engaging with the internet? After all, it’s convenient, natural, and accurate.
Here are some ways that voice search is expected to evolve in the future:
• It will become more accurate and sophisticated than it is today. Search engines will be able to understand more complex queries and deliver more relevant results.
• It will become more integrated with other technologies. For instance, voice search will be used to control more smart home devices, driving cars, and other devices.
• It will be even more accessible to people with disabilities.
Let’s face it. Voice search is not going away anytime soon. It will just evolve.
Conclusion
Voice search is here to stay, which is made evident by the data in this article.
Some of these statistics may have surprised you, but others you likely expected to read.
Are you among the over 125 million people in the world using voice search?
When you read these statistics, they may relate to you and how you use voice search technology.
We have addressed how many people on the globe use voice search, location, age, and device demographics related to voice search usage, and other data and FAQs that can be useful to you.
We hope that these voice search statistics have been interesting and of value to you today.
