It’s hard to say how much YouTube profoundly influences our culture today.
However, we have researched the data and you will find the YouTube statistics we uncovered that give us an inkling of its global influence.
We’ll find out what it is, how much it’s worth, and information about its evolution, content, and what the future may hold for YouTube.
Regardless of what your role on YouTube is, you will find plenty of insights here and resources that will engage you.
Content creators, video viewers, marketers, and anyone in the world can benefit by knowing more about YouTube.
Let’s look at the latest statistics and demographics and see what you think.
Key Statistics
- 2005 is the year that YouTube was founded.
- Globally, YouTube has over 2 billion monthly users.
- In 2022, the U.S. accounted for 210 million YouTube viewers.
- 52% of connected users use YouTube in some way at least once per month.
- YouTube is the second most visited website after Google.
- India makes up the largest YouTube audience.
- YouTube Shorts recently reached an average of 50 billion views.
- YouTube’s users are made up of users aged 15 to 25 and 26 to 35 at 77% each.
- YouTube’s gender audience leans more male at 53.9% than female at 43.1%.
- Most YouTube users have a college degree.
Top YouTube Statistics in 2025
1. 2005 Is the Year that YouTube Was Founded.
YouTube was founded in 2005 and its headquarters are in San Bruno, California.
Susan Wojcicki is the current CEO of YouTube.
YouTube is an online video sharing platform owned by Google (Alphabet). Billions of users from all over the globe stream videos on YouTube.
(Wikipedia)
2. Globally, YouTube Has Over 2 Billion Users.
Right now, users from all over the world are watching videos on YouTube.
YouTube has over 2 billion monthly global users as of 2023.
This number is huge for advertisers looking to target an audience.
(YouTube Press)
3. In 2022, the U.S. Accounted for 210 Million YouTube Viewers.
YouTube users in the United States have the second biggest share of usage in the world at 21.26% after India, which accounts for 210 million viewers (more or less).
For comparison, the U.S. YouTube user count in 2018 was 192 million, which means it’s still a platform that’s thriving and growing.
(Similarweb, Statista 2)
4. YouTube Is the Second Most-Visited Website After Google.
YouTube, being an asset of Google, which is the number one most-visited website, is the second-most visited website after Google.
As an asset of Google (Alphabet), we are not surprised. It’s also second as the most visited website in the United States.
In terms of its category, it ranks first among the Arts & Entertainment Streaming and Online TV in the United States.
(Similarweb)
5. 52% of Connected Users Use YouTube in Some Way at Least Once per Month.
YouTube users can include those who watch streaming content, those who create content, etc.
As of now, 52%, over half, of the world’s internet connected users use YouTube at least once each month.
(Forbes Advisor)
6. India Makes up The Largest YouTube Audience, Followed by The U.S. and Brazil.
In January 2021, India was the country with the biggest YouTube audience with roughly 467 million engaged users.
The United States came in second with 246 million viewers and Brazil’s count was 142 million.
Both the U.S. and Brazil pale in comparison to India’s audience.
This could be due to the larger population in India, or other factors. There are only about 57.1 million internet connected YouTube users.
(Statista)
7. YouTube Shorts Recently Reached an Average of 50 Billion Views.
YouTube Shorts were released in India first in September 2020, but it wasn’t released in America until March 2021.
July 2021 is when the entire world had access to YouTube Shorts.
In this short time (no pun intended), they have reached 50 billion users, which happened in the first quarter of 2023.
(CNBC)
8. YouTube’s Users Are Made up Of Users Aged 15 to 25 and 26 to 35 at 77% Each.
There are two main age groups that are using YouTube the most nowadays and it ranges between 15 to 25 (77%) and 26 to 35 (77%).
There is not as broad a spread between age and users of YouTube as you might think.
The 36 to 55 age demographics have 73% of the usage share and it only drops to 70% among those between 46 and 55.
Again, YouTube users that are 56 years and older account for 67% of its audience.
So, YouTube is winning the game in regard to age demographics. Not all social media platforms can boast about that.
(Zippia)
9. YouTube’s Gender Audience Leans More Male at 54.4% than Female at 45.6%.
Much like most social media nowadays, YouTube has more male users than female users.
As of April 2023, male users account for around 53.9% and females make up about 43.1%.
Other than these two gender demographics, there is nothing for any other gender identities right now.
(Datareportal)
10. Most YouTube Users Have a College Degree.
In terms of educational levels on YouTube, most of its users have a college degree, which includes associate’s, bachelor’s, master’s, Ph.D., and other college degrees.
Some may even have multiple degrees.
Since 86% of viewers from the United States use YouTube to learn something new, this demographic shouldn’t be a surprise.
(Think with Google)
11. 35% of Millennials Favor YouTube for Watching Video Content.
In terms of Millennials and digital video preferences, this generation prefers YouTube video streaming over other streaming options at 35%.
This includes content such as television shows, movies, and all kinds of video content.
One in 8 Millennials use YouTube as a preferred method for watching the current seasons of their favorite television shows.
So, we can count on digital video and streaming to have a long lifespan.
(Comscore)
12. 40.9% of YouTube Views Come from Mobile Devices.
Unless you don’t use the internet or data on your smartphone, you know that YouTube can be used on a variety of devices.
For instance, laptops, desktops, tablets, Smart TVs, streaming devices like Roku, and smartphones.
As society becomes more geared toward mobile usage, we will see a shift in how people watch YouTube.
Already, it’s estimated that 40.9% of watch time occurs via mobile.
(Insider Intelligence)
13. 80 Million People in The World Subscribe to YouTube Music and Premium Combined.
According to YouTube’s official blog, November 9, 2022, the announcement that they hit the 80 million milestone market in Premium and Music subscribers combined.
This showed a growth of 30 million subscribers over about one year.
In 2021, they announced their 50 million subscriber achievement.
(YouTube Blog)
14. YouTubeTV Has 5 Million Subscribers and Those Using the Trial Combined.
According to Google and other sources, YouTube TV reached 5 million subscribers, which includes people signed up for the trial period.
This milestone has put YouTube TV in fifth place among the largest TV providers in the United States.
It has outpaced Hulu with Live TV, Sling TV, and Fubo.
(Cord Cutters News, TechCrunch)
15. It’s Estimated that Each Day 5 Billion YouTube Videos Are Watched.
When you consider that 5 billion videos are watched each day on YouTube, you can comprehend its online presence and influence on society.
The figure 5 billion represents about two videos per person per day.
To marketers, creators, and advertisers, this number means they have a massive audience to target.
(Go-Beyond, TechJury)
16. YouTube Is Banned in Several Countries Across the Globe.
While the rest of the world is watching YouTube videos, some countries have banned their population from the platform.
China tops the list of countries that have banned YouTube, but the government highly regulates what its citizens can do and watch online.
Others include Libya, North Korea, Iran, Pakistan, South Sudan, Turkey, Turkmenistan, Thailand, Russia, and Eritrea.
(Make Use Of, Watchmojo)
17. YouTube Creators Are Known to Make Between $0.01 to $0.03 per View.
Data shows that YouTube pays its creators between $0.01 to $0.03 per view.
For creators to be eligible to get their share of YouTube revenues, they must have at least 1,000 subscribers and 4,000 watch hours in a 12-month period.
The ads that creators play before or during the videos is how they get paid.
(Credit Karma)
18. Mr. Beast Has the Most Subscribers on YouTube with Over 163 Million.
Besides having 163 million subscribers, Mr. Beast has also experienced in excess of 27 billion views across 740 videos.
This is no small feat. This channel has been around since early 2012.
In fact, while you’re reading this there are people watching videos on this channel, driving up the figures we have here.
(Search Engine Journal)
19. Ed Sheeran Is Number Seven out Of Ten of The Most Watched Channels on YouTube.
Ed Sheeran is an internationally known singer and songwriter with many awards under his belt to show for his talent.
His YouTube channel has over 53 million subscribers and in excess of 30 billion views.
Sheeran has been on YouTube since 2006. His channel is ranked 7 out of the top 10 channels with the most subscribers.
(Search Engine Journal, YouTube – Ed Sheeran)
20. In The First Quarter of 2023, YouTube Reported $6.69 Billion.
When you see a monetary figure like $6.69 billion, it seems larger than life, but for YouTube, that’s a slight decline over the last quarter of 2022 when they reported $6.86 billion in revenue.
YouTube’s biggest revenue driver is its advertising platform.
It also gets revenue from other sources such as its premium and television subscribers.
It looks like its ad revenue is impacting the decline the most.
(Shack News)
FAQs
How Many People Use YouTube?
YouTube has over 2 billion active users worldwide.
This means that over 1 in 3 people on the internet uses YouTube.
How Much Time Do People Spend Watching YouTube?
YouTube users watch over 1 billion hours of video on the platform every day.
This is equivalent to watching over 100,000 years of video in a single day.
What Are the Most Popular Categories of Videos on YouTube?
The most popular categories of videos on YouTube are music, entertainment, gaming, and education.
Music videos are the most popular type of video on YouTube, followed by comedy videos and vlogs.
How Can I Find YouTube Statistics for My Channel?
YouTube Analytics is a free tool that allows you to track the performance of your channel and videos.
You can use YouTube Analytics to see how many views, watch time, and subscribers your channel has, as well as other important metrics.
What Are Some of The Most Interesting YouTube Statistics?
Here are some of the most interesting YouTube statistics:
• The most viewed YouTube video of all time is “Baby Shark Dance” by Pinkfong, with over 10 billion views.
• The longest YouTube video is “David’s Farm” by David Debrunner, which is over 550 hours long.
• The most subscribed YouTube channel is “PewDiePie”, with over 111 million subscribers.
• The most watched YouTube live stream was the 2018 FIFA World Cup Final, which had over 3.6 million concurrent viewers.
• The most expensive YouTube ad ever made was a Super Bowl ad for Mercedes-Benz that cost $10 million.
• YouTube’s revenue and figures may fluctuate, but it’s still growing, evolving, and that will continue.
How Can I Use YouTube Statistics to Improve My Channel?
YouTube statistics can be used to improve your channel in several ways.
For example, you can use statistics to see what types of videos are most popular with your audience, so you can create more of those types of videos.
You can also use statistics to see where your viewers are coming from, so you can target your marketing efforts accordingly.
Conclusion
YouTube is a massive platform with a wide reach.
It is a terrific way to connect with people from all over the world and share your content with a large audience.
If you are looking to grow your YouTube channel, using the above YouTube statistics can help you make informed decisions about your content and marketing strategies.
Some takeaways you can get from this article include:
- YouTube has more than 2 billion global monthly users, with The United States with the most users.
- YouTube is the second most visited website after Google.
- 52% of connected users use YouTube in some way at least once per month.
- Based on Millennials and younger generations, we can surmise that the future of YouTube and digital streaming content is here to stay.
We hope you have enjoyed reading these statistics about YouTube and that it has somehow helped you.
