Hey there, lovely! If you‘re like me, you know that beauty is about so much more than masking flaws or chasing an impossible standard of youth. At our age, we want cosmetics that embrace our mature radiance and make us feel like the very best versions of ourselves. That‘s why I‘m thrilled to introduce you to Boom by Cindy Joseph, the pro-age makeup and skincare brand designed to reveal your natural beauty in your 50s, 60s, 70s, and beyond.
I first discovered Boom a few years ago, when I was frustrated by foundations settling into fine lines and powders dulling my complexion. I craved products that would play up my glow and complement my ever-evolving skin. Boom‘s philosophy of celebrating rather than hiding age immediately spoke to my soul. And when I tried the Boomstick Trio and saw how fresh, feminine, and effortlessly polished I looked, I was hooked for life!
What is Boom by Cindy Joseph?
Before we dive into the products themselves, let‘s talk about what makes Boom so special. Founded by renowned makeup artist and silver-haired supermodel Cindy Joseph, Boom is all about enhancing your authentic beauty at every stage of life. While the rest of the industry pushes an anti-aging agenda, Cindy encourages women to embrace their seasoned gorgeousness with products that work with, not against, mature skin.
The brand offers a curated collection of multitasking cosmetics and lush skincare to streamline your routine and boost your natural radiance. Boom sticks to nourishing, non-irritating ingredients (think: olive oil, beeswax, honey) and skips questionable additives like parabens and phthalates. Everything is cruelty-free, and most formulas are vegan-friendly too. But beyond the clean, pro-age positioning, Boom is about celebrating the beauty of real women. It‘s a movement of self-love and age positivity that‘s changing the face of the industry, one fabulous face at a time.
The Boom Bestsellers
So, what are the holy grail products that have made Boom a cult-favorite among mature women? Here are the standouts I reach for again and again:
Boomstick Trio
This iconic set features three foolproof cosmetic sticks to add a healthy flush, a lit-from-within glow, and all-over moisture on the go. I‘m obsessed with the Boomstick Color, a sheer berry shade that makes my lips, cheeks, and lids pop with one pretty swipe. The Boomstick Glimmer is like a crystal-infused highlighter for a soft, candlelit sheen. And the clear Boomstick Glo balm nourishes dry spots head to toe with a blend of olive oil, beeswax, pollen, and propolis.
Insider tip: Apply the sticks directly from the tube and blend with clean fingertips for the most natural effect. The creamy formulas are mistake-proof and layer beautifully for extra oomph.
Boomsilk
On days when your skin is feeling parched or dull, reach for this luxurious moisturizer to quench and revitalize. Boomsilk is a waterless balm packed with botanical oils, beeswax, honey, and pollen to seal in hydration and impart a supple finish. I love massaging a pea-sized amount into freshly cleansed skin and letting it sink in before applying the Boomsticks. It‘s also a gorgeous body treat for crepey knees, elbows, and heels.
"I‘m a Boomsilk addict! It leaves me so soft and plump without feeling heavy or greasy. My skin just drinks it up and glows all day long." — Wendy, 62
Boom Bright
Forget clumpy, flaky mascaras that require a jackhammer to remove. Boom Bright is the grown-up version that enhances your natural lashes while being gentle on delicate eye skin. The silky black formula lifts and defines from root to tip, holding a curl through work, workouts, and weekend adventures. And it washes off with just warm water and a cloth when you‘re ready to wind down. Bright eyes in a tube!
"I‘d given up on mascara because it always irritated my eyes, but Boom Bright has me hooked again. One coat makes me look awake and youthful without any fuss." — Maya, 58
Boom Gloss
Boom‘s hydrating lip glosses prove that shine isn‘t just for the younger set. These cushiony, non-sticky glosses come in five flattering sheer shades to enhance every skin tone, from peach to rose to soft plum. Infused with a vanilla scent and plumping peptides, they help your lips look and feel luscious.
I adore "Color" for a my-lips-but-better boost and "Glimmer" for a sunkissed, beach goddess vibe. Wear them solo or layer them over your favorite lip color for extra dimension.
Why Ingredients Matter at our Age
Boom‘s efficacy comes down to its carefully chosen ingredients that work synergistically to nourish and illuminate aging skin. Rather than stripping or dehydrating like many conventional cosmetics, Boom products protect and perfect with vitamins, minerals, and botanical extracts. Here are the star ingredients you‘ll find across the line:
- Beeswax: A natural humectant and emulsifier that locks in moisture, soothes irritation, and helps products glide on smoothly
- Olive oil: Rich in fatty acids and vitamin E to strengthen the skin barrier, boost elasticity, and fight free radical damage
- Honey: An anti-inflammatory that calms redness, balances the microbiome, and leaves skin sublimely soft
- Pollen: Boasts B vitamins, minerals, and antioxidants to heal and rejuvenate stressed skin
- Propolis: A resin made by bees with antibacterial and anti-aging powers to clarify pores and smooth fine lines
In a beauty world full of harsh actives and unpronounceable chemicals, Boom‘s clean, naturally-derived formulas let your skin thrive at every age. And that‘s the kind of beauty philosophy I can get behind!
Rave Reviews from Real Women
You don‘t have to take my word for it. Boom has amassed a dedicated fan base of pro-age women who have seen the transformative results firsthand. The reviews speak for themselves:
- Boomstick Trio: 4.7/5 stars from 52,067 reviews
- Boomsilk: 4.8/5 stars from 25,677 reviews
- Boom Bright Mascara: 4.7/5 stars from 1,108 reviews
- Boom Gloss: 4.8/5 stars from 491 reviews
"I never knew makeup could be so easy and so impactful after 60. Boom has given me a goof-proof routine that takes years off my face in minutes. I‘m in love with the whole line!" — Diane, 64
"As a working mom and new grandmother, I don‘t have a lot of time for myself. But Boom makes me feel like a glowing goddess with just a few simple steps. I‘m so grateful Cindy is celebrating us seasoned ladies!" — Jasmine, 59
Boom has also earned endorsements from beauty experts and editors at top publications like Allure, Glamour, and O, The Oprah Magazine. The pros agree that these products are the real deal for enhancing mature radiance, earning Boom a rightful place in the spotlight.
Cindy Joseph: The Woman Behind the Brand
Of course, no review of Boom would be complete without honoring the late founder Cindy Joseph, a true champion of pro-age beauty. Cindy‘s journey from makeup artist to model to CEO is as inspiring as her products are revolutionary.
After decades of working with legendary supermodels like Cindy Crawford, Naomi Campbell, and Christy Turlington, Cindy became a sensation in her own right when she chose to let her hair go silver at age 49. She quickly landed major campaigns with Dolce & Gabbana, Olay, and Elizabeth Arden, breaking age barriers and redefining beauty standards well into her 60s.
But Cindy didn‘t just talk the pro-age talk; she walked the walk by launching Boom and creating cosmetics specifically for women who wanted to embrace their age. Having grown frustrated with an industry that prioritized youth above all else, Cindy set out to celebrate the beauty of women in all stages of life.
"I started Boom because I wanted to change the conversation around aging, and show women that they can feel gorgeous and confident at any age," Cindy once said. "Beauty doesn‘t have an expiration date."
Though Cindy sadly passed away from cancer in 2018, her legacy lives on through Boom and the countless women she empowered to love their changing faces and bodies. Her message of self-acceptance and joy is woven into every product, and I can feel her spirit every time I use them.
Is Boom Right For You?
Now, I know what you might be thinking: "This all sounds great, but is Boom really worth the hype (and the price tag)?" As with any cosmetics line, the answer depends on your unique needs, preferences, and budget. Here‘s my honest take on who will love Boom, and who might want to look elsewhere:
Boom is likely a fantastic fit if:
- You‘re a woman over 40 who wants a simplified, glow-boosting makeup routine
- You prefer a natural, "done but not overdone" aesthetic to a full beat
- You appreciate clean, skin-loving ingredients and cruelty-free formulas
- You resonate with the pro-age movement and want to support a brand that celebrates older women
- You don‘t mind spending a bit more on high-quality, long-lasting products
On the other hand, you may want to explore other options if:
- You prefer full coverage looks or more dramatic color payoff
- You have very deep or very fair skin, as Boom‘s shade ranges are limited
- You‘re looking for targeted treatments for specific aging concerns like dark spots or sagging
- You have extremely sensitive skin that reacts to essential oils or bee-derived ingredients
- You‘re on a tighter budget, as Boom products are definitely a splurge
Personally, I‘ve found that Boom is worth every penny for the effortless radiance and unabashed confidence it brings out in me. But I encourage you to sample the products at your own pace and see how they make you feel. Boom offers a 60-day money back guarantee, so you can experiment risk-free and find your perfect routine.
The Bottom Line
Whew, that was a lot of Boom beauty talk! I hope this in-depth review has given you a sense of what makes this brand so special, and why I‘m such a fan. From the lush textures to the pro-age philosophy to the heartwarming founder story, there‘s just so much to love about Boom.
More than just a cosmetics line, Boom is a movement that‘s shifting how we think about beauty and aging. It‘s a celebration of the wisdom, vibrancy, and unparalleled gorgeousness of older women. And in a world that‘s constantly telling us to shrink, hide, and apologize for our age, that message is downright revolutionary.
So my final advice? Embrace your boom years with open arms (and Boomsticks galore!) Treat yourself to products that make you feel like the stunning, seasoned siren you are. And spread the pro-age love by sharing Boom with all the magnificent women in your life.
Trust me, once you see how easy and empowering it is to enhance your natural radiance, you‘ll never look back. Welcome to the Boom club, gorgeous!
