Hey there, fashion lovers! If you‘re obsessed with the incredible style of your favorite K-pop idols and K-drama stars, you‘ve probably heard of Fashion Chingu. This online Korean fashion store has been blowing up on social media lately, with influencers and shoppers raving about their trendy, affordable pieces that look just like what the celebs are wearing.
As a huge K-fashion fan myself, I couldn‘t resist checking the brand out to see what all the hype was about. I spent hours scrolling through their site, reading reviews, and finally placed a big order to test out some pieces. Now, I‘m here to give you my honest, in-depth review of Fashion Chingu, including the good, the bad, and everything in between!
In this post, I‘ll dive into the background of the brand, review some of their most popular items, share real customer feedback and data, and give you my take on whether Fashion Chingu is legit and worth the buy. If you‘ve been eyeing the brand but aren‘t sure whether to take the plunge, I‘m here to help you make a smart shopping decision. Let‘s get into it!
What is Fashion Chingu?
First, let‘s start with the basics. Fashion Chingu is a Singapore-based online fashion company that was founded in 2013 by a German couple with a love for K-pop style. The brand‘s mission is to make the trendy, fashionable clothing worn by Korean celebrities accessible to fans worldwide at a fraction of the price.
While the original pieces worn by idols and actors often come with designer price tags, Fashion Chingu creates nearly-identical looking "inspired by" versions that are much more budget-friendly. They currently have a huge collection of over 1,500 items for both men and women, including apparel, shoes, bags, accessories and jewelry.
One of the cool things about the brand is how quickly they‘re able to turn around new celebrity fashion looks. Their team is always on the pulse of what K-pop idols and K-drama actors are wearing on stage, on screen, at the airport and events. Within a matter of weeks (and sometimes days), Fashion Chingu will have their own version of the item up on their site for customers to shop.
Over the years, the brand has grown a massive global fanbase, with customers in over 150 countries. According to their site, Fashion Chingu now has over 500,000 registered users and 1.2 million followers on social media.
My Fashion Chingu Haul: The Looks I Loved
Now, on to the good stuff – the clothes! I‘ll be honest, I went a little crazy on my first Fashion Chingu order. But can you blame me? With thousands of cute styles at hard-to-beat prices, it was tough to narrow down my picks. After much debate, I finally settled on a mix of pieces I‘d seen on my favorite idols and some everyday basics. Here are the items I loved most:
1. "Lucky Me I See Ghosts" Hoodie
As a big BTS fan, I immediately knew I needed the "Lucky Me I See Ghosts" hoodie after seeing j-hope rocking it in their "Life Goes On" music video. I love the vintage-inspired spooky graphic and the oversized, cozy fit. It looks just like the pics of j-hope‘s, right down to the faded black color and puff-print text. I got a size L for a baggy fit (I‘m usually a US S/M) and it‘s perfectly oversized without being too huge. The fabric is a soft, sturdy cotton blend that feels more expensive than the $30 price tag.
2. Tennis Skirt with Built-In Shorts
One of my favorite K-fashion trends is the cute, sporty look popularized by Blackpink‘s Jennie. I snagged this white tennis skirt that she wore in a Instagram pic and it‘s even more adorable in person. The built-in shorts underneath are a game-changer and make it so much more wearable than a regular mini skirt. I love the preppy pleated details and thick, stretchy waistband. For just $15, this skirt looks and feels nearly identical to the Nike version Jennie wears. I got my usual size S and it fits perfectly – not too tight or too short.
3. Oversized Blazer & Wide Leg Pant Set
If you binge-watched the K-drama Start-Up like I did, you probably lusted over Bae Suzy‘s chic girl boss outfits. I couldn‘t resist this oversized blazer and wide leg pant set that‘s a spot-on dupe for one of her power looks. The set is made of a lightweight crepe fabric in a goes-with-everything beige color. I love the double-breasted cut of the blazer and the high-waisted, pleated trousers. It‘s giving total "I run the boardroom" vibes. I‘m usually a size 4-6 in US sizing, and got the M to achieve the slouchy fit Suzy rocks on the show.
4. Butterfly Rhinestone Drop Earrings
Accessories are the easiest way to get your bias‘ style, and these sparkly butterfly earrings are too cute to pass up. Worn by Twice‘s Sana, they feature dangly crystal butterfly charms on a shiny silver huggie hoop. The rhinestones catch the light beautifully and add a whimsical touch to any look. Since Sana has multiple piercings, I love that I can wear one on its own or pair it with simple studs for a trendier look. At just $8, these earrings are an amazing dupe for the $200 designer pair Sana wears.
These were some of my favorite picks, but I honestly loved everything I ordered from Fashion Chingu! The quality and materials of all the items are really great, especially for the price point. Everything looks and feels well-made, with nice details like metal zippers, real buttons and pockets (not those annoying fake ones!). The material and construction definitely hold up to other fast-fashion retailers I shop.
Customer Reviews & Feedback
Of course, you don‘t just have to take my word for it. To give you a broader perspective, let‘s take a look at what other Fashion Chingu customers have to say about the brand and products.
On the Fashion Chingu website, most items have hundreds (sometimes thousands) of reviews from happy shoppers. The brand as a whole has an impressive 4.75 out of 5 star rating average from over 50,000 customer reviews. Here‘s how that breaks down:
| Rating | Percentage |
|---|---|
| 5 stars | 78% |
| 4 stars | 14% |
| 3 stars | 4% |
| 2 stars | 2% |
| 1 star | 2% |
As you can see from the data, the vast majority of customers rate their Fashion Chingu purchases very positively. You‘ll see tons of glowing reviews like these:
"I am absolutely OBSESSED with Fashion Chingu and have ordered from them so many times! The clothing is amazing quality, especially for the price. Everything is true to the photos and looks just like what the idols are wearing. Shipping is also much faster than other overseas sites – I usually get my orders within 2-3 weeks." – Michelle L.
"Fashion Chingu is hands down the best place to get K-fashion online! I have purchased over 20 items from them in the past year and have never been disappointed. Sizing can be tricky since it‘s Asian sizing, but they have really helpful charts for each item. The customer service is also top-notch. They responded right away when one of my items was missing from my package and sent it out." – Kevin T.
Of course, no brand is perfect and Fashion Chingu does have a handful of less favorable reviews, mostly related to long shipping times, missing items or sizing issues. However, these negative reviews are few and far between and it seems the customer service team is very responsive in resolving any issues.
Is Fashion Chingu Legit? My Honest Opinion
Now, for the million dollar question – is Fashion Chingu actually legit? It‘s totally understandable to have some hesitations about shopping from a lesser-known international brand, especially one with prices that seem too good to be true.
In my experience, Fashion Chingu is absolutely a legitimate company and not a scam at all. The brand has been around for almost a decade now and has a loyal base of satisfied customers. They‘re very transparent on their website about who they are, where they ship from, and their policies around returns, sizing, etc.
I was definitely a little nervous placing my first order, but everything went super smoothly! I got an email confirmation right away and could track the status of my package every step of the way. All of my items arrived within the estimated 2-3 week timeframe, well-packaged and exactly as described.
The quality and look of all the pieces I got honestly blew me away, especially for the affordable prices. Of course, they aren‘t identical to the designer versions the celebs are wearing. But Fashion Chingu does an incredible job at replicating the overall style, colors and details. To the average person, you totally look like you‘re wearing the same thing as your bias!
Now, I‘m not going to lie and say every single item on Fashion Chingu is going to be perfect. With such a huge inventory and affordable prices, there may be a few pieces that are lower quality or don‘t fit quite right. That‘s why I always recommend reading the item reviews and sizing charts carefully before ordering.
But overall, I truly believe Fashion Chingu is a fantastic place to score stylish, well-made K-fashion for a fraction of the price. The brand has thousands of rave reviews, a responsive customer service team, and a hassle-free return policy. If you temper your expectations and go in with an open mind, I think you‘ll be really happy with your Fashion Chingu experience!
Tips for Shopping on Fashion Chingu
To wrap up this mega review, I wanted to share a few more quick tips to help you get the most out of shopping on Fashion Chingu:
-
Always check the size chart and reviews. Korean sizing is very different than US/European. To find your best fit, reference the item‘s size chart (in cm) and read reviews to see if it runs big/small. When in doubt, size up!
-
Take advantage of discount codes. Fashion Chingu is almost always running some kind of promotion. You can usually score 10-15% off your order by signing up for texts/emails or following them on social media.
-
Don‘t sleep on accessories! Fashion Chingu has an incredible selection of idol-approved jewelry, hats, sunglasses and bags for super cheap. They‘re an easy way to get the K-star look without breaking the bank.
-
Be patient with shipping. Since Fashion Chingu is based overseas, shipping can take a few weeks (especially these days). But in my experience, it‘s always worth the wait!
-
Have fun with it! Remember, the whole point of Fashion Chingu is to help you channel your inner K-pop star and have fun with fashion. Don‘t stress too much about getting an exact dupe – just enjoy rocking the styles you love and feel confident in what you wear.
I hope this honest review has given you a better sense of what Fashion Chingu is all about and whether it‘s right for you. I truly had so much fun testing out the brand and can‘t wait to place my next order. Getting to experience a little bit of that K-idol style magic for myself was so exciting and addicting!
If you decide to take the plunge and shop Fashion Chingu for yourself, I‘d love to hear about your experience. Feel free to DM me on Insta or leave a comment with your own mini review.
Ready to get your bias‘ look for a steal? Grab 15% off your first Fashion Chingu order with my code KFASHION15 (not an affiliate code, just a special deal for my readers!). Happy shopping and until next time, stay stylish!
xoxo,
your K-fashion bestie
