Hey there, fellow fashion lover! If you‘re like me, you‘re always on the hunt for unique, high-quality pieces that bring a little extra joy to your everyday life. And let me tell you, I‘ve found a brand that delivers just that: Roller Rabbit.
In this post, I‘ll be diving deep into the colorful world of Roller Rabbit, a New York-based label known for its playful hand-block printed designs and luxuriously soft fabrics. I‘ll be giving you my honest review of the brand‘s signature sleepwear, bedding, and apparel, as well as dishing on what makes Roller Rabbit so special (and yes, a bit spendy). So pour yourself a cup of tea, settle in, and let‘s get to it!
About Roller Rabbit
First, a little background on the brand. Roller Rabbit was founded in 2003 by Roberta Freymann, a globetrotting designer with a passion for the artisanal crafts of India. The brand‘s name and whimsical rabbit logo were inspired by a piece of hand-blocked fabric Freymann discovered on a trip to Jaipur, featuring a cheeky rabbit motif.
Since then, Roller Rabbit has become known for its vibrant, travel-inspired prints and super soft materials, all crafted by skilled artisans in India and beyond. The brand has a devoted celebrity following, with fans like Oprah, Gwyneth Paltrow, and Chrissy Teigen spotted lounging in Roller Rabbit‘s cheerful designs.
So what exactly makes Roller Rabbit stand out in the crowded world of sleepwear and home decor? Let‘s take a closer look.
The Products
Sleepwear
Hands down, Roller Rabbit‘s sleepwear is the brand‘s shining star. The label‘s signature pajama sets, which retail for around $125, are crafted from the softest Pima cotton you‘ll ever feel. Seriously, slipping into these PJs at the end of a long day is the ultimate luxury.
The prints are where things get really fun. From the best-selling monkey motif to dainty feminine florals, Roller Rabbit‘s patterns are bursting with personality. As someone who loves to mix prints and embrace color, I can‘t get enough of these cheerful designs. And don‘t even get me started on the short sleep sets – they‘re the epitome of chic summer lounging.
Bedding
If you want to carry that Roller Rabbit charm into your home, the brand‘s bedding is the way to go. The hand-block printed quilts, which retail for $225-$325 depending on size, are lightweight enough for summer but still cozy for cooler nights. The prints are stunning – my personal fave is the Jemina quilt, with its Moroccan-inspired tile motif.
Roller Rabbit‘s bedding has become a mainstay in my linen closet. The quilts and shams mix and match effortlessly, and they‘ve held up beautifully in the wash. If you want to start small, I recommend snagging the printed cotton voile pillowcases. At $50, they‘re an easy way to add some Roller Rabbit whimsy to your bed.
Apparel
In the apparel arena, Roller Rabbit‘s breezy caftans and lounge dresses have earned a cult following. The Serafina beach tunic, which features delicate floral embroidery, has over 200 glowing reviews on the brand‘s site. Customers rave about the flattering fit and the way the lightweight cotton keeps them cool on hot summer days.
As much as I adore Roller Rabbit‘s apparel, I do think this is where the brand‘s prices start to feel a bit steep. Most tunics and dresses retail for over $200, which is definitely an investment. That said, the quality is definitely there, and each piece feels truly special thanks to the intricate artisanal details. If you‘re looking to splurge on a statement piece for your next vacation, I say go for it.
The Craftsmanship
So what exactly goes into a Roller Rabbit piece? The brand is committed to preserving the art of hand-block printing, a centuries-old technique that‘s still practiced by skilled craftsmen in India.
Here‘s how it works: First, a hand-carved wooden block is dipped in dye and then stamped onto the fabric by hand. The process is repeated over and over again to create the intricate patterns Roller Rabbit is known for. It‘s a time-consuming and labor-intensive process, but the result is a one-of-a-kind print with incredible depth and detail.
Many of Roller Rabbit‘s pieces also feature delicate embroidery, another hallmark of Indian artisanship. The brand works closely with its partner workshops in India to create custom embroidery designs that complement each collection.
It‘s details like these that justify Roller Rabbit‘s premium price point. When you invest in one of the brand‘s pieces, you‘re not just getting a cute set of PJs – you‘re getting a work of art that‘s been touched by multiple skilled hands. In a world of fast fashion and mass production, there‘s something special about that.
The Price
Okay, let‘s address the elephant in the room: Roller Rabbit‘s prices are steep. There‘s no getting around that. The brand‘s signature pajama sets will set you back $125, while quilts and apparel can easily climb north of $200.
So what gives? A few factors contribute to Roller Rabbit‘s premium price point:
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Artisanal craftsmanship: As I mentioned, hand-block printing and intricate embroidery are time and labor-intensive processes. Roller Rabbit‘s commitment to these traditional techniques means higher production costs, which are reflected in the final price of each garment.
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Premium materials: Roller Rabbit uses only the highest quality materials, like super soft Pima cotton and smooth cotton voile. These materials are more expensive than your typical mall-brand fare, but they make a big difference in comfort and longevity.
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Ethical production: Roller Rabbit partners with artisan workshops in India that prioritize fair wages and safe working conditions. Ensuring ethical production practices comes at a cost, but it‘s a value that‘s core to the brand‘s mission.
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Brand positioning: Like it or not, part of what you‘re paying for with Roller Rabbit is the brand itself. The label has positioned itself as a luxurious, celebrity-loved lifestyle brand, and that cachet comes with a premium price tag.
To put things in perspective, let‘s compare Roller Rabbit‘s prices to a few other popular sleepwear and home brands:
| Brand | Pajama Set | Quilt |
|---|---|---|
| Roller Rabbit | $125 | $300 (queen) |
| Eberjey | $140 | N/A |
| Lunya | $175 | N/A |
| Serena & Lily | $128 | $400 (queen) |
| Parachute | $109 | $280 (queen) |
As you can see, Roller Rabbit‘s prices are in line with other luxury sleepwear and home brands. While definitely an investment, they‘re not wildly out of step with the market.
The Customer Experience
Of course, none of this matters if Roller Rabbit doesn‘t deliver on customer satisfaction. Luckily, the brand has a loyal fan base that raves about the quality and comfort of its products.
On the brand‘s website, bestsellers like the Monkey Pajama Set and the Amanda Quilt have hundreds of 5-star reviews. Here are a few quotes that capture the general sentiment:
"These are the softest, most comfortable pajamas I‘ve ever owned. The print is even cuter in person!"
"I‘ve had my Jemina quilt for over a year now, and it‘s still my favorite bedding. It‘s the perfect weight and the print is stunning."
"I love the fit of the Serafina tunic – it‘s loose and flowy but still flattering. I get so many compliments when I wear it."
Roller Rabbit‘s brick and mortar stores also get high marks for customer service. Shoppers appreciate the helpful, knowledgeable staff and the beautifully merchandised displays that really bring the brand‘s aesthetic to life.
The Bottom Line
So, is Roller Rabbit worth the splurge? In my opinion, absolutely.
As someone who values craftsmanship, quality, and a little bit of everyday magic, I think Roller Rabbit is the bee‘s knees. The brand‘s playful prints and luxurious fabrics never fail to put a smile on my face, and I love knowing that each piece has a story behind it.
Yes, the prices are steep, and Roller Rabbit is certainly not an everyday purchase for most people. But I‘ve found that the brand‘s pieces truly stand the test of time, both in terms of quality and style. A Roller Rabbit pajama set or quilt is the kind of item you‘ll reach for again and again, and the cost per wear ultimately evens out.
Of course, everyone‘s budget and priorities are different. If you‘re not someone who gets excited by artisanal details or bold prints, there are certainly more affordable sleepwear and bedding options out there. But if you‘re looking to treat yourself or someone you love to a little slice of global chic, I can‘t recommend Roller Rabbit highly enough.
Shop the Look
Feeling inspired to add some Roller Rabbit to your life? Here are a few of my must-have picks from the brand‘s current collection:
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Monkey Pajama Set: A bestseller for a reason, this cheeky printed pajama set will make you smile every time you put it on.
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Jemina Quilt: Featuring a stunning Moroccan-inspired tile print, this handcrafted quilt is almost too pretty to sleep under.
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Serafina Tunic: The ultimate beach cover-up, this breezy tunic features delicate floral embroidery that‘s totally swoon-worthy.
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Monkey Pillowcases: An easy way to add a pop of print to your bed, these fun pillowcases are crafted from silky-smooth cotton voile.
For even more Roller Rabbit goodness, be sure to check out the brand‘s new arrivals and sale section. And don‘t forget to sign up for the email newsletter for early access to collections and exclusive promotions.
Happy shopping, and sweet dreams!
