If you‘re a skincare junkie who loves trying the latest trends, Truly Beauty has likely caught your eye. This brand went viral for its colorful, playful packaging and clean beauty ethos. But beyond the pretty pastels, do the products actually deliver results?
In this in-depth Truly Beauty review, we‘ll take a closer look at the brand‘s philosophy, bestsellers, ingredients, and real customer experiences. By the end, you‘ll have all the info you need to decide if Truly deserves a spot on your top shelf.
What Is Truly Beauty?
Truly Beauty was founded in 2019 by Maxx Appelman with the goal of making clean, effective skincare accessible to all. The brand‘s mission is to "make you look and feel good without sacrificing your health."
All of Truly‘s products are made in the USA using a blend of natural and safe synthetic ingredients. The formulas are vegan and cruelty-free, with no parabens, sulfates, mineral oils, or formaldehyde.
While Truly Beauty initially focused on skincare, the brand has since expanded to offer hair care, bath and body products, and even supplements. The extensive line spans everything from hemp-infused face masks to anti-cellulite body butter to adaptogenic hair oil.
Truly Beauty Bestsellers
With dozens of products to choose from, the Truly Beauty collection may feel a bit overwhelming at first. To help you narrow it down, here‘s a closer look at some of their top-rated formulas:
Super Star Acne Patches
Shaped like glittery stars, these hydrocolloid patches are a fun way to tackle breakouts. Tea tree and salicylic acid clear out pores, while retinol fades post-pimple marks. ($19 for 18 patches)
What Customers Say: "These are by far the best acne patches Truly sells. Everything irritates my nose EXCEPT these adorable little stars!"
Unicorn Fruit Whipped Body Butter
A rich, dessert-like body moisturizer in the most magical shade of purple. Shea butter, açai, and vegan collagen leave skin soft, bouncy, and glowing. ($28 for 8 oz)
What Customers Say: "It feels so luxurious and the color is very cute too!! I used it as my hand cream before bed every night. "
Mary Jane Glow Serum
A gentle retinol and hemp serum that promises to clear pores, smooth texture, and impart a healthy radiance. ($38 for 1 oz)
What Customers Say: "This stuff is amazing! Plumps skin and gives a gorgeous glow."
Vegan Collagen Face Mask
Truly‘s unique vegan collagen is the star of this anti-aging sleeping mask. Vitamin C and retinol round out the youth-boosting benefits. ($36 for 2 oz)
What Customers Say: "My skin is so soft and looks so healthy after using this. The texture is incredible too."
Buns Of Glowry Smoothing Butt Polish
An exfoliating and hydrating body polish specifically designed for your booty. With watermelon and orange peel, it smells like a tropical cocktail. ($28 for 6 oz)
What Customers Say: "I noticed a difference in smoothness and firmness after just one use. It‘s now a staple in my shower!"
Truly Beauty Ingredients
To better understand how Truly Beauty products work, let‘s take a look at some of the key ingredients and their benefits:
CBD: This trending ingredient is known for its soothing, nourishing, and oil-balancing properties. Studies show applying CBD topically can calm irritation and reduce breakouts.
Retinol: A form of vitamin A that speeds up cell turnover, retinol is a go-to for fighting acne, hyperpigmentation, and signs of aging. Clinical studies confirm it can improve skin tone and texture.
Vitamin C: This powerful antioxidant protects skin from damaging free radicals while boosting collagen production. Research indicates it can significantly brighten and firm skin over time.
AHAs: Alpha hydroxy acids like glycolic, lactic, and mandelic slough off dead skin for a smoother, more even complexion. Studies show AHAs can also stimulate collagen growth.
Hyaluronic Acid: Able to hold 1000x its weight in water, this moisture-binding ingredient is a savior for dry, dehydrated skin. Research proves it can plump fine lines and restore suppleness.
Watermelon: Rich in skin-loving vitamins A and C, watermelon extract delivers a dose of antioxidants. Its high water content also makes it ultra-hydrating.
Truly Beauty Reviews: What Are Customers Saying?
Truly Beauty has amassed thousands of glowing reviews on its website. Customers rave about the fun packaging, delightful scents, and most importantly, the visible results:
"My skin has never looked or felt better! I‘m obsessed with the entire Truly line. The Unicorn Fruit Body Butter has completely transformed the texture of my skin." – Sarah L.
"I was skeptical about the butt polish but wow, it really works! My booty feels so smooth and looks more toned after just a few uses." – Jenna P.
"The CBD Jelly Face Mask is my new holy grail. It calms my redness and breakouts almost instantly. I‘ve already repurchased it three times!" – Megan K.
On external sites like Ulta, the reviews are similarly enthusiastic, with the bestselling products averaging over 4.5 out of 5 stars.
Of course, skincare is highly individual, and not every product will work for everyone. A small number of reviewers noted that certain products irritated their sensitive skin or didn‘t live up to the hype.
The most common complaint was around shipping delays, likely due to pandemic-related disruptions. However, most customers said the quality of the products was worth the wait.
Is Truly Beauty Worth It?
After thorough research and analysis, we believe Truly Beauty is a standout brand that lives up to its promises. While no skincare line is one-size-fits-all, Truly offers an impressive range of effective, clean formulas at reasonable price points.
The fun, Instagram-worthy packaging and unique scent combinations make using the products a joy. But Truly is more than just pretty bottles – the ingredients are thoughtfully chosen and backed by science to deliver real results.
We especially appreciate Truly‘s commitment to being vegan, cruelty-free, and eco-conscious. They also offer a 30-day money-back guarantee, so you can try the products risk-free.
If you‘re looking to upgrade your skincare routine with clean, innovative formulas that make you look and feel amazing, Truly Beauty is absolutely worth checking out. The glowing reviews speak for themselves!
Tip: You can score Truly Beauty products for 10% off by signing up for a 30, 60, or 90-day subscription on their website. They also offer free shipping over $50 and a rewards program where you can earn points towards future purchases.
Truly Beauty vs. Other Clean Beauty Brands
With the clean beauty market booming, Truly Beauty is far from the only brand touting natural ingredients and eco-friendly practices. So how does it stack up against the competition?
Compared to ultra-luxe clean lines like Tata Harper and Goop, Truly Beauty‘s price point is much more accessible. A 1 oz jar of Tata Harper Resurfacing Mask will set you back $65, while Truly‘s Vegan Collagen Mask costs just $36 for double the size.
Truly also offers a wider variety of products compared to many "natural" brands that only focus on skincare. With Truly, you can take care of your skin, body, and hair all in one place.
In terms of transparency and clean ingredients, Truly Beauty is on par with leaders like Credo Beauty and The Detox Market. They list out every ingredient in their formulas and avoid known toxins.
Ultimately, what sets Truly Beauty apart is its one-of-a-kind aesthetic and cheeky product names. No other brand has quite the same mix of whimsy, efficacy, and inclusivity. If those values speak to you, Truly is definitely worth trying.
The Final Verdict
All in all, we give Truly Beauty a resounding "Glowing" review!
This brand ticks all our boxes for clean, effective, feel-good skincare. The before-and-after photos and rave reviews from customers are truly impressive. While everyone‘s skin is unique, we think most people will find at least a few holy grail products in Truly‘s lineup.
If you‘ve been curious about the brand, consider this your sign from the skincare gods to give them a go. Just be warned, once you dip a toe into the colorful world of Truly Beauty, you may become a full-fledged addict. Don‘t say we didn‘t warn you!
