More people are engaged in using social media platforms daily.
Based on the latest records, there were approximately 4.74 billion social media users worldwide as of October 2022, and almost 3 billion were Facebook’s monthly active users.
A day without browsing at least one of the social networks is almost incomplete, especially for the younger generations.
Starting in 2012, the average time spent on social media platforms worldwide continuously increases. Users spent an average of 145 minutes daily in 2020.
Despite the continuous growth in social media users, Facebook’s market dominance slows down since most Gen Z prefer social networking services like TikTok, YouTube, and Snapchat.
Facebook is one of the most-used social networking services that allow users to easily connect to other people, especially their friends, colleagues, acquaintances, and other people from different parts of the world.
Facebook users can post photos, videos, and daily thoughts on their walls aside from browsing the latest news, favorite products, and friends’ life updates.
In January 2022, the platform claims the year’s highest market share in the social media market worldwide, with almost 77% market share.
Let’s take a look at Facebook market share in the social media market worldwide from January to November 2022:
- Facebook claimed a 76.95% market share in the social media market worldwide in January 2022
- Facebook claimed a 73.12% market share in the social media market worldwide in February 2022
- Facebook claimed a 73.44% market share in the social media market worldwide in March 2022
- Facebook claimed a 75.1% market share in the social media market worldwide in April 2022
- Facebook claimed a 75.49% market share in the social media market worldwide in May 2022
- Facebook claimed a 75.27% market share in the social media market worldwide in June 2022
- Facebook claimed a 75.86% market share in the social media market worldwide in July 2022
- Facebook claimed a 74.65% market share in the social media market worldwide in August 2022
- Facebook claimed a 71.64% market share in the social media market worldwide in September 2022
- Facebook claimed a 68.87% market share in the social media market worldwide in October 2022
- Facebook claimed a 67.13% market share in the social media market worldwide in November 2022
Facebook accounted for nearly 52% of the US social media market in November 2022, confirming its top-ranking position among all social media platforms in the country.
Other platforms were popular however, they have smaller shares of visits.
Next to Facebook in the US social media market was Pinterest with a 16.25% market share in November 2022, Instagram with 13.49%, and Twitter with 13.25%.
Here is a list of Facebook market share in the US social media market from January to November 2022:
- Facebook had a market share of 73.48% in the US social media market in January 2022
- Facebook had a market share of 71.85% in the US social media market in February 2022
- Facebook had a market share of 70.54% in the US social media market in March 2022
- Facebook had a market share of 73.34% in the US social media market in April 2022
- Facebook had a market share of 73.72% in the US social media market in May 2022
- Facebook had a market share of 71.28% in the US social media market in June 2022
- Facebook had a market share of 71.98% in the US social media market in July 2022
- Facebook had a market share of 68.3% in the US social media market in August 2022
- Facebook had a market share of 64.21% in the US social media market in September 2022
- Facebook had a market share of 56.86% in the US social media market in October 2022
- Facebook had a market share of 51.83% in the US social media market in November 2022
People consider using social media platforms as their source of entertainment.
Based on Kepios data, there were nearly 4.8 billion social media users in the world as of October 2022, equivalent to more than 59% of the world’s population.
Around 190 million were new users, representing a 4.2% annual growth. 9 out of 10 internet users use social media monthly.
Here is the social media market share worldwide in November 2022:
- Facebook – accounted for 67.13% of the social media market share worldwide in November 2022
- Twitter – accounted for 10.38% of the social media market share worldwide in November 2022
- Instagram – accounted for 9.65% of the social media market share worldwide in November 2022
- Pinterest – accounted for 7.44% of the social media market share worldwide in November 2022
- YouTube – accounted for 3.38% of the social media market share worldwide in November 2022
- Reddit – accounted for 1.02% of the social media market share worldwide in November 2022
- LinkedIn – accounted for 0.35% of the social media market share worldwide in November 2022
Facebook Monthly Active Users Worldwide
Facebook was the most-used social media platform worldwide in 2022. It recorded around 2.958 billion monthly active users in Q3 2022.
The leading audience of this platform as of January 2022 was India, with nearly 330 million Facebook users, followed by the US with approximately 179 million users.
Let’s take a look at the numbers of Facebook monthly active users worldwide from Q1 2020 to Q3 2022:
- Facebook handled 2.603 billion monthly active users worldwide in Q1 2020
- Facebook handled 2.701 billion monthly active users worldwide in Q2 2020
- Facebook handled 2.740 billion monthly active users worldwide in Q3 2020
- Facebook handled 2.797 billion monthly active users worldwide in Q4 2020
- Facebook handled 2.853 billion monthly active users worldwide in Q1 2021
- Facebook handled 2.895 billion monthly active users worldwide in Q2 2021
- Facebook handled 2.910 billion monthly active users worldwide in Q3 2021
- Facebook handled 2.912 billion monthly active users worldwide in Q4 2021
- Facebook handled 2.936 billion monthly active users worldwide in Q1 2022
- Facebook handled 2.934 billion monthly active users worldwide in Q2 2022
- Facebook handled 2.958 billion monthly active users worldwide in Q3 2022
Most Popular Social Media in 2022
More people use different social media platforms these days.
Marketers and businesses start their marketing efforts and strategies by focusing on social media platforms where they can hit most of their target audience.
Most businesses find the platform with the largest user base. One of these platforms is Facebook.
According to DataReportal, Facebook was the world’s most popular and most active social media platform in October 2022, with 2.934 billion active users every month.
Roughly 36.8% of people worldwide use this platform.
Below were the top 10 most popular social media platforms in October 2022, in terms of monthly active users:
- Facebook recorded 2.934 billion monthly active users in October 2022
- YouTube recorded 2.515 billion monthly active users in October 2022
- WhatsApp recorded 2 billion monthly active users in October 2022
- Instagram recorded 1.386 billion monthly active users in October 2022
- WeChat recorded 1.299 billion monthly active users in October 2022
- TikTok recorded 1 billion monthly active users in October 2022
- Messenger recorded 976 million monthly active users in October 2022
- Telegram recorded 700 million monthly active users in October 2022
- Douyin recorded 613 million monthly active users in October 2022
- Kuaishou recorded 587 million monthly active users in October 2022
Conclusion
Facebook was the leading social media platform globally. It continues to reign as the king of social media platforms.
Approximately 1.968 billion people are using Facebook daily as of July 2022.
Most users access Facebook’s services on their mobile phones, representing 81% of Facebook users worldwide.
While 1.5% used their desktops to access this platform. Android users around the world spent at least 19.7 hours monthly on this platform.
