Your own follower quality matters because if you are an account with a lot of fake or low-quality followers, your performance will suffer against the Instagram algorithm due to low engagement rates, and your brand integrity will be at risk.
In this article, we’ll let you know the top 5 tips and tools you can use to check the quality of your Instagram followers and make sure that all of the followers you have as well as your brand partners have will actually benefit your marketing endeavors.
Let’s take a look!
Top Tools to Check Fake Followers on Instagram
1. BotRemoval
BotRemoval is one of the top fake follower checkers out there so that you can check fake followers on Instagram.
You’ll be able to check the follower quality and gain access to valuable data to check not only your own follower quality, but the follower quality of potential influencer partners as well.
The added benefit to BotRemoval is that they have a powerful hashtag generator, which can help you to verify the hashtag strategy of your potential influencer partner.
You can take a look at the common hashtags that they use, and if they match up against some of the top options generated by BotRemoval, you can see that the influencer could be a great fit for you.
Not only that, you can check your own hashtag strategy and help to double your Instagram growth and discoverability through optimized hashtags on your own account.
You can see which ones are connected to your niche and find ones you’ve never thought of, as well as trending hashtags.
You can do this research and also suggest these hashtags to your influencer partner, helping to generate the type of results that you’re looking for from your campaign.
BotRemoval has a variety of options in terms of access and price, so there’s bound to be something for everyone.
BotRemoval is a top trusted option when it comes to fake follower detection and hashtag strategy.
2. Crowdfire
Another popular Instagram fake follower checker is Crowdfire.
Crowdfire has been around for quite a while, which means they’re got a stable reputation and can help you find the information that you need easily and quickly.
You’ll be able to check not just for Instagram fake followers, but you can also check for YouTube or TikTok as well, as fake followers are not unique only to Instagram.
Plus, you can see how much of a presence your influencer has on other platforms if that’s of interest to you. We’ll talk more about why that matters later.
Crowdfire is divided into a few different hubs, including reports hub, discovery hub, tracking hub, as well as market analysis.
While Crowdfire is a great option and provides a lot of beneficial information, it’s one of the highest priced options out there, so it may not be a viable option for all businesses and brands looking to run some research on their potential influencer partner.
3. DataJam
DataJam is super solid when it comes to checking fake followers on Instagram.
They’re great for Instagram account analysis, because they can help you get statistics about any activity on your Instagram profile.
This way, you can figure out not only who is fake when it comes to Instagram followers but who is inactive, and who are the ghost followers.
All of this is done anonymously, so nobody who is following you is going to know that you are analyzing your follower count, and they don’t even require your Instagram password or username in order to do their job.
Their statistics are in depth and extensive, and as far as their service goes as a whole, they are really easy to use.
These guys understand almost better than anyone else how important it is to have real, genuine followers following you on Instagram, and a three-day trial is going to cost you just $1.
Then their basic package is going to cost you $9.99 a week, which we think is affordable for most.
4. Look for Instagram Automation
Instagram has waged a war against automation on it’s platform, which means that accounts using Instagram bots and automated third party services are not a good option for influencer marketing.
They could be flagged at any time and are likely to have a spammy reputation, which is not a good association for your brand.
Many people started using Instagram bots around 2017, and there were so many different companies that offered services to grow your Instagram followers using bots and automation.
People really wanted more followers, and while it seemed like a good option at first, Instagram quickly realized it was hindering the platform experience, and effectively took measures against these third party services to stop them from working on the platform.
Usually when automation services are involved in follower growth, the account is not going to have real and active followers and is more likely to have fake followers, so it’s important to check for automation.
Not only that, Instagram users have caught on to the use of bots on Instagram to grow followers, and it doesn’t hold a favorable opinion.
Accounts that use automation are looked at as less credible and have a lower reputation; bots effectively lower your brand or business’s integrity.
So, that being said, there are a few ways that you can determine whether or not an account uses a bot.
Check these elements before partnering with another Instagram user for marketing purposes:
- Look at the follower count against the content offerings:
- Be wary of follow/unfollow:
- Check following to follower ratio:
- Check out the comments the account leaves:
- Check DM engagements:
All in all, there are some tell-tale signs that a profile uses bots in an attempt to grow their follower count, and they’re pretty easy to spot, which is why Instagram users can detect it as well.
Ultimately it’s your choice on who to partner with, but accounts with bot activity are usually not healthy for your overall brand performance and business results.
5. Verify Engagement Ratios
One dead giveaway that your Instagram has a lot of fake followers is the engagement ratios on the account.
If you check engagement against follower count and see that the levels are low, you know that there are likely fake followers.
For example, if an account has 45k followers, and the influencer or account is successful, you should check for an engagement ratio of between 1-3%, which means through likes and comments.
If we take likes and imagine that you’re looking for a 3% engagement ratio, which is the average among influencers, you’ll see that there are roughly 1,350 likes on a post.
The better the ratio, the better the popularity of the account.
Something that happens frequently, however, is the opposite. A user may have 45k followers, and they may only have about 80 likes.
This is roughly a 0.2% engagement ratio, which is abysmal. You won’t see any real results with poor engagement like this, and it is a typical indicator that many of the followers are fake.
Instagram weighs success based on engagement ratios and content engagement, so if you or your influencer partner is not gaining high engagement levels, the reach of the content is going to suffer, which means you’re less likely to see the business results you’re looking for.
If the users are not fake and there is no engagement, this is also a bad sign, as it indicates the content isn’t successful and is very poor in terms of what the account followers are looking for and interested in.
Immediate action must be taken in order to fortify the account performance and get more engagement going.
6. SocialBlade
Another well-known Instagram bot checker is SocialBlade. Social blade has a prominent reputation as one of the best fake follower checkers out there, so they definitely deserve a mention on this list.
The cool thing about SocialBlade when trying is that you can access information about not only Instagram but other platforms including YouTube, Facebook, Twitch, and Twitter.
These are all big networks, so knowing how your potential partner (or even yourself) is weighing up across all the platforms.
This is also a good indicator of whether or not a person really has social presence; if someone is truly popular on Instagram, it’s highly likely that they have some sort of following on another social media platform.
If someone has a huge number of followers on Instagram but little presence on other social media platforms, it’s probable that they have some fake followers on their Instagram.
SocialBlade is ultimately a free fake follower checker, but they do limit their engagements, and you won’t be able to save anything or track accounts over a period if you don’t have a plan.
You’ll also get access to more fundamental insights as well as past data for the account, so it could be a good investment if you’re really interested in finding out about your account as well as potential Instagram partners.
FAQs
What Are Fake Followers on Instagram?
Fake followers are followers on Instagram that have been created by bots and created by services in order to boost your account.
You might have put them there in the beginning, or they might have been sent by a third party, attempting to boost somebody else’s Instagram profile.
Whatever the reason, there are tons of fake followers out there that are empty accounts, and are just going to sit on your Instagram profile, and look pretty.
They’re going to boost your follow account, but they aren’t going to be interacting with your content at all.
Why Do I Need to Learn to Check Fake Followers on Instagram?
Whether you are a business on Instagram, or you are an aspiring influencer, you need to check for fake followers.
Why? Because if you are trying to get a brand deal if you are an influencer, or you are trying to expand your credibility with your existing audience if you’re a business, you need to have next to no fake followers on your Instagram profile.
If brands are considering working with you, the last thing that they’re going to want to see is that your follower count is mostly fake, because they are going to look at your engagement rate, and as soon as they figure out that you’ve got hardly any of your followers interacting with your content, they’re going to pass you up.
How Can a Third Party Help Me to Check for Fake Followers?
The services that we’ve talked about above can help you get rid of fake followers because they are going to analyze your follower count, and they are going to give you detailed statistics around the percentage of your follower count that is fake, and the percentage that is authentic.
Once they’ve done this, they can help you begin the process of eradicating fake followers from your account.
Conclusion
Fake followers on Instagram are detrimental to your business’s health and success which is why you need to check for fake followers on Instagram.
Having high numbers of fake Instagram followers on your own personal account reflects negatively on your reputation and also deters people from confiding in you and trusting your business.
You also run the risk of looking desperate and incapable when you buy a bunch of fake followers, and nobody wants to be bothered by a bunch of bot activity, which is why automation isn’t a good strategy for Instagram follower growth, either.
If you do decide to buy, then make sure you purchase organic Instagram followers only.
Since Instagram influencer marketing is one of the best and most prominent ways to generate interest in your products and services and reach more target users, you also have to be wary of who you partner with and do a thorough check of their followers to ensure you can get results from the partnership.
If you form an Instagram influencer partnership with someone who has a lot of fake followers, you aren’t going to see any business results.
Remember, engagement is the key to driving business results, so you want to partner with influencers that can deliver on this.
These days, it’s more popular for businesses and brands to look for influencers that have less follower numbers and higher engagement rate; a favorable engagement rate on average is 1-3%, but if you can find someone in your niche that has rates of 4%-7%+, that will be a very beneficial partnership for you.
Also, take a look at content quality and ways that they share content on Instagram.
You definitely want to form a partnership with someone who knows how to make unique Instagram content and can feature your brand in favorable ways that help to grow and fortify your reputation.
Using the tips on this list as well as an Insta follower checker tool such as BotRemoval, you can help to ensure that your marketing efforts and Instagram growth efforts were not all in vain.
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