It goes without saying that Google takes up the vast majority of both the U.S. and the worldwide search engine market share in 2025.
Search engines have become part of people’s everyday lives, whether for school, work, or ordinary days.
A search engine is a platform that helps users connect their queries to relevant content using keywords, terms, and phrases.
It matches the searched term on different websites and uses algorithms to show a list of content with relevant information.
Some of the most used search engines are Google, Bing, Yahoo, Yandex, Baidu, and DuckDuckGo.
What are the market shares of the popular search engines worldwide?
Based on a report, Google dominates the market shares of all search engines worldwide with more than 93% market share.
The total market share of other search engines such as Bing, Yahoo, Yandex, Baidu, and DuckDuckGo is less than 10% in the global search engine market.
However, the introduction of ChatGPT and it’s collaboration with Bing is a potential threat to Google’s market share this year.
Let’s take a look at the market shares of the popular search engines in the global market in 2023:
- Google had around 93.18% market share in the search engine market worldwide
- Bing had around 2.87% market share in the search engine market worldwide
- Yahoo had around 1.12% market share in the search engine market worldwide
- Yandex had around 1.02% market share in the search engine market worldwide
- Baidu had around 0.42% market share in the search engine market worldwide
- DuckDuckGo had around 0.52% market share in the search engine market worldwide
Web search engines help users locate information in the browser based on the terms they search for.
They use complex mathematical formulas to acquire quality search results.
Every search engine provides different features and services but they are all accessible on different devices like desktops, mobile phones, and tablets.
The following are the market shares of search engines using different devices in September 2022:
- Google’s global desktop search engine market share reached 84.81%
- Bing’s global desktop search engine market share reached 9.15%
- Yahoo’s global desktop search engine market share reached 2.46%
- Yandex’s global desktop search engine market share reached 1.06%
- Baidu’s global desktop search engine market share reached 0.57%
- DuckDuckGo’s global desktop search engine market share reached 0.86%
- Google’s global mobile search engine market share reached 96.26%
- Bing’s global mobile search engine market share reached 0.54%
- Yahoo’s global mobile search engine market share reached 0.75%
- Yandex’s global mobile search engine market share reached 0.65%
- Baidu’s global mobile search engine market share reached 0.7%
- DuckDuckGo’s global mobile search engine market share reached 0.5%
- Google’s global tablet search engine market share reached 90.94%
- Bing’s global tablet search engine market share reached 5.44%
- Yahoo’s global tablet search engine market share reached 1.21%
- Yandex’s global tablet search engine market share reached 0.68%
- Baidu’s global tablet search engine market share reached 0.33%
- DuckDuckGo’s global tablet search engine market share reached 1.01%
The ranks of search engine market shares in the United States from January 2022 until September 2022 remain the same.
Similar to the global search engine market, Google’s market share also dominates the US search engine market, followed by Bing, Yahoo, DuckDuckGo, Ecosia, and Yandex market shares.
Here is a list of the US search engine market shares in September 2022:
- Google handles a market share of 87.13% in the US search engine market
- Bing handles a market share of 7.16% in the US search engine market
- Yahoo handles a market share of 3.02% in the US search engine market
- Yandex handles a market share of 0.07% in the US search engine market
- Ecosia handles a market share of 0.09% in the US search engine market
- DuckDuckGo handles a market share of 2.32% in the US search engine market
Google is one of the most popular search engines worldwide providing helpful products and services for all its users.
Some of its products aside from Google search are Gmail, Google Meet, Google Workspace, YouTube, and Google Maps.
It leads the search engine market share worldwide accounting for a market share of 92.42% in September 2022.
It acquires over 9 billion daily search queries.
Bing is one of the largest online search engines around the world that matches searched words with relevant results.
It allows users to search using terms, voice, and images. It also offers features such as images, videos, translation, maps, news, travel, MSN, Esports, and TakeLessons.
This search engine had approximately 1.2 billion visits in May 2022 and around 900 million daily Bing searches.
It accounts for a 3.45% market share in the global search engine market in September 2022.
Yahoo is one of the top global search engines committed to connecting people to relevant online information.
It delivers the best services like Yahoo search, mail, news, sports, finance, fantasy, celebrity, lifestyle, shopping, Esports, and ad tech.
This platform recorded around 63.65 thousand searches every minute and approximately 33 billion annual searches around the world.
It recorded a market share of 1.32% in the global search engine market in September 2022.
Conclusion
Search engines are becoming more useful to people since it is one of the sources of quality and relevant online information.
Searching for keywords and terms on a browser will provide all the matched content.
Most of the top search engines continuously improve and innovate their services and features such as including voice searches and translation.
Due to the accessibility of search engines and easy-to-use features, many users rely on them when searching for information like Google, Bing, Yahoo, and DuckDuckGo.
