Are you a fan of the flirty dresses, chic jumpsuits, and stylish separates from Hello Molly? This popular online boutique has made a name for itself among fashion-loving women who want to stay on-trend without breaking the bank. But Hello Molly isn‘t the only digital destination for affordable, Instagram-worthy outfits.
As an avid online shopper myself, I‘ve discovered plenty of other e-retailers that give Hello Molly a run for its money. Whether you‘re looking to expand your wardrobe horizons or find a backup for when your fave Hello Molly pieces are sold out, you‘ll want to check out these 10 amazing alternatives.
1. Lulus
This California-based brand has been serving up wallet-friendly fashion since 1996. Lulus carries everything from casual day dresses to formal gowns, all with a youthful, carefree vibe. Prices are comparable to Hello Molly, with most pieces ringing in under $100. Sizing runs from XXS to 3X, and there‘s a great selection of options for petite and tall lengths as well.
One thing that sets Lulus apart is the user-friendly site experience. You can shop by occasion, trend, color, length, and more. Plus, customer reviews (complete with photos) help you get a sense of quality and fit before adding to cart. Shipping is free on orders over $50, and returns are accepted within 10 days of delivery.
2. Princess Polly
Hailing from Australia, Princess Polly is your one-stop shop for It Girl essentials. The site is a treasure trove of sexy mini dresses, cute crop tops, and on-trend accessories. And with new arrivals dropping daily, you‘ll never run out of #OOTD inspo.
Princess Polly‘s price point is slightly higher than Hello Molly‘s, but frequent sales help balance things out. Standard sizes range from 0-12, which is a bit more limited than some other stores on this list. However, petite options are available for some styles. Shipping to the US is free on orders over $50, and you have 30 days to make returns if needed.
3. Showpo
Here‘s another Aussie import that‘s worth bookmarking. Showpo is all about fun, flirty fashion with a hint of edge. In addition to party-ready dresses and playsuits, the site stocks a variety of denim, activewear, and swimsuits.
Prices are right on par with Hello Molly, and standard sizing goes up to 18. Showpo also has a stellar loyalty program that lets you earn points to redeem on future purchases. As for shipping and returns, you‘ll get free express shipping on orders over $50 and 30 days to return any unwanted items.
4. ASOS
No list of online fashion destinations would be complete without mentioning ASOS. This UK-based retailer offers a mind-boggling array of clothing, shoes, and accessories from both its in-house labels and external brands.
ASOS is a bit more budget-friendly than Hello Molly, with tons of stylish finds in the $20-$50 range. And the brand is incredibly size-inclusive, offering petite, tall, curve, and maternity collections. Shipping is free on orders over $49.99, and you can return items within 28 days of delivery.
5. Boohoo
Boohoo is another British brand that knows a thing or two about fast fashion. With an emphasis on runway-inspired looks at attainable prices, it‘s a go-to for trendsetters on a budget.
Like Hello Molly, Boohoo‘s bread and butter is dresses and rompers. But you‘ll also find a solid selection of tops, bottoms, outerwear, and more. Prices start under $10, so it‘s easy to score a complete look without overspending. Sizes run from 0-20, with additional options for petite and tall. Shipping is free if you spend $50+, and returns are accepted within 28 days.
6. Forever 21
Forever 21 has long been a mall staple for young fashionistas. But don‘t sleep on the brand‘s e-commerce site, which offers an even wider selection than brick-and-mortar stores.
Prices are slightly lower than Hello Molly across the board, with cute finds starting around $5. That said, the quality can be hit or miss—so be sure to peek at customer reviews before purchasing. Standard women‘s sizes range from XS to XL, with a dedicated plus section that goes up to 3X. Ground shipping is free on orders over $50, and you have 30 days to make returns.
7. Missguided
Edgy meets glam at Missguided, a UK-based label with a celebrity fan base that includes Bella Hadid and Jourdan Dunn. The brand specializes in night-out looks, but you‘ll also find casual co-ords, trousers, and layering pieces.
Price-wise, Missguided is comparable to Hello Molly. Petite and plus sizes are available in addition to the standard range. Spend $50 for free shipping, and enjoy hassle-free returns within 14 days of receipt.
8. Nasty Gal
Born as an eBay vintage store, Nasty Gal has evolved into a style juggernaut for cool girls who aren‘t afraid to stand out. You‘ll find everything from slinky slip dresses to oversized blazers, all with a ‘90s-inspired aesthetic.
Nasty Gal‘s prices vary quite a bit, but there‘s almost always a sale happening. Sizing goes from 0 to 18, with a few styles available in curve sizes as well. Get free shipping on orders over $40, and take advantage of the 28-day return policy if your new threads don‘t work out.
9. PrettyLittleThing
As the name suggests, PrettyLittleThing is all about flirty, feminine pieces for fashion lovers of all shapes and sizes. Bodycon dresses, skimpy bikinis, and matching sets are just a few of the brand‘s signatures.
PrettyLittleThing‘s prices are very budget-friendly, with scores of items available for less than $25. The size range is also seriously impressive, spanning from 0 to 26. As for logistics, shipping is free on orders over $40, and you have 28 days to return anything that doesn‘t suit.
10. Tobi
Rounding out the list is Tobi, an LA-based brand that promises "the best trends straight from the runway." The vibe here is more minimalist than some of the other stores mentioned, but you‘ll still find plenty of sexy cocktail dresses and flirty skirts.
Tobi‘s prices are a touch higher than Hello Molly‘s—think $50-$100 for most dresses. Sizing is a bit limited, with most pieces available in XS-L only. But petite sizes are offered for some items. You‘ll qualify for free shipping if you spend over $50, and returns are accepted within 10 days of delivery.
Similarities & Differences
So, what traits do these 10 stores share with Hello Molly—and how do they differ? Let‘s break it down:
In terms of overall aesthetic, most of the brands mentioned have a similarly feminine, trend-driven vibe. Flirty florals, sexy cut-outs, and flowy fabrics are recurring themes. Tobi and Nasty Gal skew a bit edgier, while Forever 21 and Boohoo are more geared toward a younger crowd.
These stores also occupy a similar price tier as Hello Molly. You can generally expect to spend between $50-$150 on a dress, with frequent markdowns and sale events. ASOS, Forever 21, and Boohoo offer the most budget-friendly options, while Lulus and Tobi are on the higher end.
Sizing is where things get a bit trickier. Hello Molly carries sizes 0-14, which is about average for these types of trendy online boutiques. ASOS, Boohoo, and PrettyLittleThing are among the most inclusive, with options for petite, tall, and plus sizes. Others, like Princess Polly and Tobi, have a more narrow size range.
When it comes to shipping and returns, most of these stores have fairly generous policies. You can usually expect free shipping if you hit a minimum spend threshold (around $40-$50). Returns are typically accepted within a 14 to 30-day window, although some brands are more strict.
Pros & Cons of Online Boutique Shopping
As an avid online shopper, I can attest to both the benefits and drawbacks of buying clothes from web-based retailers like Hello Molly. On the plus side, the convenience can‘t be beat. You can easily browse hundreds of styles from the comfort of your couch, and have your order delivered straight to your door.
Online boutiques also tend to have a more unique selection than traditional department stores or fast fashion chains. It‘s easier to find pieces that align with your personal style and help you stand out from the crowd.
Price is another major advantage. Because they don‘t have the overhead costs of physical storefronts, many online retailers are able to offer trendy designs at surprisingly affordable price points. And of course, there‘s no shortage of sales and discount codes to help you save even more.
However, online shopping does have some inherent challenges—particularly when it comes to fit. Sizing can be incredibly inconsistent from brand to brand, and it‘s tough to gauge how something will look on your body without trying it on first. That‘s why it‘s so important to carefully study the size chart, read customer reviews, and take your own measurements before placing an order.
Quality is another potential pitfall of online shopping. While there are certainly some gems to be found, affordable prices can sometimes equate to cheaper materials and shoddy construction. Again, reading reviews from other customers can give you a better sense of what to expect before hitting "add to cart."
Tips for Shopping Hello Molly Alternatives
Ready to expand your online shopping horizons beyond Hello Molly? Here are a few tips to keep in mind as you explore similar retailers:
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Always check the size guide. Sizing can vary wildly from brand to brand, so don‘t assume you‘ll wear the same size across the board. Bust, waist, and hip measurements are the most useful for determining fit.
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Read customer reviews. When buying from a new-to-you retailer, it‘s wise to see what other shoppers have to say first. Look for feedback on quality, fit, and overall satisfaction. Bonus points if reviewers include photos of the item on a real body.
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Know your return policy. Even the savviest online shoppers need to make returns from time to time. Before placing an order, familiarize yourself with the store‘s return policy—including any shipping costs or deadlines you‘ll need to abide by.
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Stay on top of sales. Most of these online boutiques have frequent sales and promotional events, so avoid paying full price if you can. Sign up for the email newsletter to get alerted about new markdowns, or Google around for a discount code before checking out.
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Don‘t limit yourself to one store. The best part about having so many Hello Molly alternatives is that you can mix and match items from different shops to create your own unique looks. Use our handy guide as a jumping off point, and don‘t be afraid to branch out even further.
Conclusion
With so many amazing online stores to choose from, there‘s never been a better time to be a fashionista on a budget. Whether you‘re looking for a Hello Molly backup or simply want to add some new brands to your bookmark bar, you can‘t go wrong with the 10 retailers on this list.
From sexy night-out styles to breezy daytime duds, these stores offer endless options to help you express your personal style. And with inclusive size ranges, wallet-friendly prices, and easy shipping and returns, they make the online shopping experience a breeze.
So what are you waiting for? Go forth and fill up that virtual cart with all the cute clothes your heart desires. With these Hello Molly alternatives at your fingertips, you‘re sure to find plenty of new pieces to fall in love with.
Happy shopping, ladies!
