Quick Answer
How many people have left Twitter?
100 million users left Twitter in 2023.
Twitter, like most social media platforms, have users that come and go for various reasons. That said, how many people have left Twitter? We will address this topic in the following article.
Have you ever left a social media platform for any reason? If so, you may relate to the statistics and data we have gathered for you here today.
Likewise, if you own a business or market for businesses, you need to know the following data.
Let’s dig into how many people have left Twitter and more pertinent data.
How Many People Have Left Twitter?
According to Forbes, the best data we have found is that the platform is down by 100 million users who used to tweet daily.
It bears revealing that it’s also down by nearly 200 million daily tweets with no new users being recorded as of this writing.
Forbes says that there has been a steady decline of Twitter’s popularity between 2012 and 2018.
The latest data about how many users are on Twitter is difficult to accurately report since Twitter itself doesn’t seem to be sure about its figures regarding its user base.
Notwithstanding, as of 2022, DataReportal reported that the total number of user accounts that can be reached by marketers is down by about 53,000 accounts as of the prior three months going into 2022.
According to TechCrunch, Twitter had been overcounting its users for the last three years.
This announcement came in the wake of Elon Musk’s acquisition of the social media giant.
Let’s face it, there have been many users claiming to leave the platform over those years, but few actually did so.
So, we will stick with 100 million as the count for how many users has Twitter lost between 2012 and 2018.
Based on the data from TechCrunch, Forbes, and Newsweek, it’s hard to tell how many users Twitter has or how many the platform lost.
Why? It’s due to the “creative” method used for counting user accounts on the platform.
It’s being said that bots (good and bad), people with multiple accounts, and something they called “monetized daily active users” (mDAUs) are creating challenges with getting an accurate account of users, much less getting solid data of how many people have left Twitter over the past three years.
We’ll just go with the available numbers for the purpose of this article to continue.
How Many Twitter Users Are in The United States?
When addressing the topic of how many people have left Twitter, it’s wise to discuss how many accounts are reported in the United States since this country is the largest user of the platform with Japan coming in second.
This data is based on the daily active users (DAU) between 2017 and 2020.
- 2017: 25.5 million daily active users
- 2018: 26.25 million daily active users
- 2019: 29.5 million daily active users
- 2020: 35 million daily active users
This is from an actual chart from Twitter’s report. Oddly, this doesn’t show how many users twitter has lost, but instead how many it gained.
Now, Newsweek and other media outlets are reporting the claims from Twitter that they miscounted their users.
That kind of miscalculation can skew the real data related to how many people have left Twitter as well as how many users it has.
That’s why we will stick to the data that is available and wait until new data is released.
For the Q3 of 2020, there were a reported 36 million DAUs of the American Twitter sector.
Also, in 2021, the number reported for Twitter users in America accounted for 69.3 million Americans.
Around 80% of the tweets on Twitter are made by only 10% of its user base.
Things have not looked very good for Twitter’s investors since 2017, but until Elon Musk decided to make a bid for the company, a lot more data has been uncovered due to regulations and rule of acquisition.
What Are the Age and Gender Demographics of Twitter Users?
Now, for marketers and businesses, here are some age and gender demographics that will help you create a better marketing plan no matter how many people have left Twitter or stayed on the platform.
In the United States, 40% of Twitter’s audience are between 18 and 29 years old, 27% are between 30 and 49, 15% are between 50 and 64 years old, and finally 8% are 65 and older.
At the global level, 80% of all Twitter users are Millennials, which is different from the United States audience.
Globally, Twitter users consist of a significantly higher male demographic than female.
Based on data from the first quarter of 2021, 68.5% of men are Twitter users compared to 31.5% of females.
It’s not unusual for social media platforms to attract different genders mostly due to the content. It’s not that there shouldn’t be more balance, but humans will be human.
What Are Some Basics About Twitter?
The average Twitter account had about 208 followers, according to data from 2012. However, in 2016, that number came to 707, which is a boost of 340% from the 2012 figure.
This data is calculated by analyzing the number of user profiles in those years.
Out of almost two billion Internet users in the world partake in social media of some sort.
Facebook is still on top for now, but Twitter appears to be in the 16th position for ranking as a top social media site.
6,000 tweets are sent per second on average on this platform, which accounts for 350,000 per minute, 500 million per day, and about 200 billion annually.
Twitter is mostly used to share funny memes, silly articles, and some informational websites.
Also, businesses advertise and engage with Twitter users on their profiles and in messages for customer support.
Conclusion
Now that you have a good idea of how many people have left Twitter, which accounts for about 100 million users since its peak.
You also have more information to use for creating a marketing strategy or for using the platform as a customer service and support portal.
Do you use Twitter for personal or business purposes? Have you ever been among the count of how many people have left Twitter? Would you leave Twitter for any reason?
