The Best Times to Post on TikTok in 2025 (Updated)

Have you asked yourself what the best times to post on TikTok are?

The first social media platform to hit the world wide web was MySpace in 2004.

Since then, many others have emerged, including Facebook, Twitter, and Instagram. And while these have all been pretty successful in their own right, none have grown as fast as TikTok.

And, it’s not just for the young bods looking to enhance their followers for vanity reasons, either. Social media is a fantastic platform to market your business, primarily through the likes of TikTok.

In 2017, there were around 239 million TikTok account holders. By 2018, this had almost doubled to approximately 500 million. And, it just keeps on growing.

TikTok is mega hot right now. All across the globe, users are downloading the app faster than in the blink of an eye.

It’s estimated that there are now over 1 billion monthly active TikTok users worldwide, with more than 100 million in the US alone.

That’s an enormous amount of exposure and equates to almost 20% of all global internet users!

As you can see, TikTok is a trendy platform. It’s literally full of tech-savvy users ready to snatch up the latest product, bag the best deal, or find some great brands to follow.

So whether you’re in the business of selling to the public, or you offer a service, or you want to get people’s attention, TikTok is the place to be.

Timing is Everything

Deciding to post on TikTok is the first step to increasing your global presence. The next thing is to determine the best time to do it. Timing is key when it comes to posting on TikTok.

How do you find the best times to post on TikTok?

Post too early, and most people will be asleep. Post too late, and many people will be at work, and so on.

One of TikTok’s most frequented areas is the ‘For You’ section. It’s estimated that as much as 75% of the user’s time is spent here.

This area is where users can view new content from people they don’t yet follow and is similar to Instagram’s ‘Explore’ tab. Getting your content posted at the right time will increase your chances of getting a good reaction from people.

Another thing to bear in mind is that trends are forever changing. Just because something worked well in the past doesn’t mean it will do the same again now. You need to do your research first and get prepped to get the most engagement from users.

If you’re only looking for exposure in your own country, you only need to choose popular times relating to your home turf.

But, if you want to reach maximum viewers worldwide, you need to consider all country’s users and when they like to visit their favorite social media platform.

What Are the Best Times to Post on TikTok Every Day in 2025?

When are users most engaged?

Many different TikTok users have conducted various studies to determine the best time to post on TikTok.

While other factors to consider alongside this, it is certainly a good starting ground.

Research shows the following to be the best times to post on TikTok for engagement in 2025:

• The best time to post on TikTok on Monday: 6 a.m., 10 a.m., and 10 p.m.
• The best time to post on TikTok on Tuesday: 2 a.m., 4 a.m., and 9 a.m.
• The best time to post on TikTok on Wednesday: 7 a.m., 8 a.m., and 11 a.m.
• The best time to post on TikTok on Thursday: 9 a.m. / 12 p.m. / 7 p.m.
• The best time to post on TikTok on Friday: 5 a.m., 1 p.m., 3 p.m.
• The best time to post on TikTok on Saturday: 11 a.m., 7 p.m., and 8 p.m.
• The best time to post on TikTok on Sunday: 7 a.m. / 8 a.m. / 4 p.m.

(Eastern Standard Time/EST)

Aim It at Your Target Audience by Using Analytics 

But finding out the most popular times users visit TikTok is just part of the equation. It would help if you also considered who your audience is.

Posting something aimed at teenagers at 6.30 am will not get you a lot of views.

It would help to think about when your target audience is most likely to have some TikTok time. One of the best ways to do this is through analytics.

To take advantage of TikTok’s analytics, you need to ensure you have a pro account. It’s not a feature available with a standard user account but is essential when the aim is to get maximum exposure.

Tik Tok’s analytics reveal quite a lot about your viewers. It lets you know how many people have seen your video and how many followers you have.

You can also see the top territories in which they come from, the gender split, and even what other content they’ve interacted with.

You can even download and export the results directly to your computer for better viewing.

Switching to a TikTok pro account is easy. With a standard TikTok account set up, go to the menu by simply tapping the three little dots shown in the top-right hand corner of the app.

Then, select “Manage my account,” and finally tap “Switch to Pro Account.” That’s it! Now, you’ll see a new item in the menu called “Analytics’.

The Pro Account Consists of Three Tabs:

• Overview: Here you see a snapshot of some really useful data. It shows you the amount of views you’ve had (and when they were). It also shows you how many total followers you have and when they joined, as well as who’s viewed your profile. By default it shows the data for the previous 7 days, but you can also view it in 28 day segments too. Another cool piece of data it gives you is your conversion rate. This tells you how many profiles you got compared to the number of views you had on your videos. It’s a good indicator of whether people like your content and want to see more of it.

• Content: This section allows you to see all of your post performances over the past 7 days. Even better, by clicking on an individual post you can see its total views, where they came from, and at what time. This is extremely useful when looking for data trends.

• Followers: The final section in Analytics is the Followers tab. You should really spend some time getting to know this area as there’s some great info about your audience here. You can see where your followers are from and at what time they like to browse. This makes life a lot simpler when determining when you should post your next video.

Another graph you should get used to looking at in this section relates to Followers Activity. This is literally a map showing you when your audience is at their busiest on TikTok.

Keep an eye on this over a period of a few weeks, and if the same trends keep recurring, then you know you’ve discovered a good time to post.

Consider Your Content

You already know who your target audience is, and by now, you should have a good idea as to when is the best time to post on TikTok.

What’s left now is to think about what you want to post. This is another point where TikTok’s analytics come in very useful.

Using analytics will help you determine what is going to have the most impact. So, the first thing you should do is look at your top-performing content.

To view this information, go to the analytics page on TikTok and tap “Content.” Here, you can see how each of your posts has performed over the past week and can gain great insight into what people like to see.

If you want to learn more about an individual video, click on one. You instantly get to know how many people have viewed, liked, and shared the post, as well as the average time they hung around to watch.

And even more importantly, it tells you the time and date you posted the content. Beneficial information indeed!

Armed with this data, you can start to form a picture of the connection between when you shared the post and when people viewed it.

If you find that the majority of your most trending posts were viewed on Saturday night, then you know that this is likely the best time to post on TikTok.

Just remember that TikTok goes by Coordinated Universal Time (UTC), so make sure you convert this time to match the timezone of your followers!

If you find that you have a very similar amount of followers in different time zones, you have two options:

• Go with the timezone that holds the largest percentage of your followers and stick to posting based on those hours

or

• Vary your posting schedule by picking prime time slots for each timezone then alternate to accomodate for all.

Is it Better to Post in the Morning or at Night on TikTok?

According to popular studies on the best time to post on TikTok in 2025, the average best times to post are between 6:00 AM and 10:00 AM and between 7:00 PM and 11:00 PM, EST.

The days that get the most engagement are Tuesday as long as you post by 9:00 AM and Thursday, as long as you post by 12:00 PM, while Friday, you have to post by 5:00 AM. This means that you can play around with both postings during the night and in the morning.

We suggest that you go through your audience analytics and work out when your audience is most online. Take a note of this time and conduct a few tests to see what time you are getting the highest engagement.

Generally speaking, it will be with a majority of your audience online, but this isn’t always the case.

Does it Matter What Time You Post on TikTok?

You are probably wondering at this point whether it actually matters what time you post your TikTok videos on your TikTok profile.

TikTok’s algorithm chooses which videos to post on the ‘for you’ page based on things like repeat views and engagement.

If you aren’t getting the engagement, you need on your videos, you are not very likely to share them with other people. So, unless you post content that isn’t high-quality, your posting time can make all the difference.

Posting a video when people are already watching videos gives you a much better chance of expanding the reach of your content. It would be nice if your posting time didn’t matter, and you were just able to post whenever you wanted to, but the truth is that it really does.

Even big influencers on TikTok have been posting videos online for a long time have to get the timing right, and while they might choose their own time at this point, they have to remain consistent if they want to keep their audience engaged.

Is Saturday a Bad Day to Post on TikTok?

It has been shown in a few studies that posting on Saturday doesn’t generate the same amount of engagement for you as other days.

Why?

Well, one of the biggest reasons is that, for most people out there, Saturday is their day off from either school or work.

You might think that this means that they are spending a lot more time hanging around at home watching videos on TikTok, but for people, it can also be a time for catching up on jobs or hanging out with their friends.

If you’re trying to make the most of TikTok for your business, we think it is better not to post on your brand’s business account on Saturdays.

Where is Your Audience Located?

Another thing you’ve got to think about concerning your audience is where most of them are located.

Of course, TikTok, just like other major social media sites out there, is used around the world, which means that even if you are still quite a small profile at this point, you’ve probably got a few fans beyond the country that you are located in.

If you have a global audience, this obviously influences how much you produce when it comes to your content. It will also have an impact on when you’re posting your content.

As you can see from the posting times that we have talked about above, they are relevant to a particular time zone in North America, which isn’t going to be relevant if the majority of your audience is located in India, for example.

Time zones dictate when your content is viewed, and when the busiest hours are for your TikTok profile.

So, the first thing you need to do is work out where your followers are. We have already talked a little bit about turning your TikTok profile into a pro account, and we think this is important if you want to make the most of advanced analytics.

These analytics will help you work out how many followers you’ve got, whether they are mostly male or female, and where they are located in the world.

Now, keep in mind that if your business is local, you will want to focus on posting at the right time based on your time zone and nobody else’s.

It doesn’t matter if the majority of your audience is located elsewhere right now; the bigger you get, the more people will realize that you are localized, and the more people from your location will start to follow you.

However, this is something that you’ve got to establish in the beginning to cater to the right audience in the right time zone.

When is Your Audience Awake?

So, you have figured out where your audience is located, and now you’ve got to figure out when they are awake.

This part will be a little more challenging, but when you get down to it, it is really just understanding the time zones.

You’ve got to think about the fact that your audience might be located in another time zone, and you’ve also got to think about the fact that they might be awake earlier or later, depending on where they are.

You can incorporate this kind of research with what you get from your TikTok analytics, so it shouldn’t take you too long to work out when the majority of your audience is awake and scrolling through their TikTok feed.

Figure Out Your X-Factor

Another aspect of growing a successful TikTok following and knowing the ideal time to post on TikTok is figuring out your X-Factor.

It would help if you thought about what is attracting your audience in the first place and what makes your content unique and special.

Most people believe that your X-Factor is a physical feature or a skill, but it’s actually a trait that will stand out and stand the test of time beyond your looks.

Things like your skills and looks complement your X-Factor. If you’re not too sure what your X-Factor is, then you might want to recruit the help of friends and family, who can guide you in the right direction.

How is Your Content Production?

Once you have figured out the best time to post on TikTok, it is time to start ramping up content production. It is pretty challenging to manage.

This is because, unlike Instagram, TikTok is all about the videos, so you’ve got to put a bit more into it than simply snapping a pic and uploading it.

Creating TikTok content regularly requires a lot of creativity, but the good news is that you don’t constantly have to come up with new ideas. You can easily find your niche by documenting what you are doing in your day-to-day life.

Unless you are passionate about producing funny sketches, we think that documenting your day-to-day life is also a great, easy way to share updates with your audience without having to spend hours planning and recording the perfect video.

Connect with Other TikTok Users

The simple fact about TikTok is that you could try to get ahead and do well with your TikTok profile by yourself, but you will do better if you leverage the social proof and influence of other TikTok users.

It is tempting to want to do everything by yourself and not get in bed with your competition, but if you choose to do so, you could actually end up becoming really successful.

This is because there is nothing quite like being able to put your content in front of more of the right audience, and where is the rest of your audience hiding out?

They are checking out videos of your competitors. So, instead of trying to burn bridges and create enemies on TikTok, we highly recommend that you collaborate with fellow TikTok users and capitalize on the fact that they probably have a bigger audience than yours.

You can either create a video together or create content and then share it on the other person’s page. This can end up making a huge difference to your TikTok growth and help your content get exposed to a whole new audience.

Make the Most of Hashtags

You’re probably sick of hearing about hashtags at this point, but we are here to tell you that they are one of the most important elements of your social media.

Without using hashtags, you will be missing out on a vital opportunity to connect your audience with your content.

This is because hashtags are how potential followers find your content, so if you aren’t using hashtags on your videos, they have no way of stumbling across your videos.

However, you’ve got to be clever about how you use your hashtags, meaning that you can’t just slap a few on that you like the sound of and be done with it.

You’ve got to have the mindset of your audience and think about what they might search for when looking for videos like yours.

The more relevant your hashtags are to your content, the more likely they will bridge the gap between your content and your audience.

FAQs

Conclusion: Best Times to Post on TikTok

Once you find the best times to post on TikTok for 2025, you’ll see your engagement increase in no time.

Just make sure that you come up with a solid content growth strategy, and you will be able to see a real difference to your followers in the future. It all comes down to the type of content you are putting out there and when you are putting it out there.

Please don’t underestimate the power of timing for your TikTok content.