Curious to know the YouTube search engine market share?
YouTube is the top video-sharing platform in the world, with over 2.6 billion monthly active users who collectively watch videos for at least 1 billion hours daily.
This platform allows users to watch videos, upload original content, subscribe to favorite content creators, and search for trending videos.
Given the fact that it has billions of active users, many people search for different videos.
YouTube search became the third-largest search engine, next to Google Search and Google Image Search.
According to a report, Google handles over 92% of the search volume worldwide. This includes searches in Google Search, Google Images, YouTube, and Google Maps.
One of the most-used products of Google is YouTube.
YouTube is recognized as the third-largest search engine, handling nearly 3% of the search engine market share.
Google Search was the largest, handling a market share of 68%. While Google Image Search was the second-largest, with a market share of 20%.
In September 2018, Google had a total market share of 86.17% in the US search engine market.
According to Sparktoro’s data, YouTube has a 2.90% market share in the US search engine market. It has a bigger search volume than Yahoo and Bing.
Here is a breakdown of the US search market in September 2018:
- Google Search had 69.03% in the US search market in September 2018
- Google Image Search had 21.03% in the US search market in September 2018
- YouTube had 2.90% in the US search market in September 2018
- Yahoo Search had 1.57% in the US search market in September 2018
- Bing had 1.48% in the US search market in September 2018
- Amazon had 1.32% in the US search market in September 2018
- Facebook had 1.05% in the US search market in September 2018
- Google Maps had 0.80% in the US search market in September 2018
- DuckDuckGo had 0.36% in the US search market in September 2018
- Pinterest had 0.24% in the US search market in September 2018
- Twitter had 0.22% in the US search market in September 2018
Most Searched Topics on YouTube
More people are engaged in watching videos on YouTube daily.
Users love to search for various content such as short videos, challenges, live streams, ASMR, tutorials, life hacks, hauls, and gaming.
Below are the most-searched topics on YouTube:
- YouTube Challenges – some of the most-searched YouTube challenge videos are 24-hour challenges, couple challenges, food challenges, and survival videos
- YouTube Short Videos – creators share short videos before uploading their original content. “Shorts” are commonly up to 60 seconds
- Live Streaming – some live stream topics are life updates and games. Most creators use this to connect with their subscribers and viewers
- Community Engagement – creators make videos that connect with their subscribers. One example is the “subscribers decide what I eat” content
- ASMR Videos – creators produce relaxing sensory videos and podcasts through autonomous sensory meridian response content
- Tutorials and Life Hack Videos – some of the most-searched life hacks and tutorials are giving answers and instructions to the “how to” questions
- Immersive Shopping Videos – creators post their “shop with me” and “haul” videos. 80% of online shoppers have watched the products they were planning to buy
- Gaming – more creators are filming content about video games and online games. YouTube recorded more than 40 million active channels with gaming content
Most Searched Keywords on YouTube
In 2020, the most searched YouTube keyword worldwide was “techno gamerz”, while the most-searched YouTube keyword in the US was “tik tok mashup”.
After a year, “godzilla vs kong” was the most searched on YouTube worldwide, while “drivers license olivia rodrigo” was the most searched on YouTube in the US.
Let’s take a look at the most-searched YouTube keywords worldwide in 2021:
- First in the most-searched YouTube keywords worldwide in 2021 is “godzilla vs kong”
- Second in the most-searched YouTube keywords worldwide in 2021 is “botella tras botella”
- Third in the most-searched YouTube keywords worldwide in 2021 is “astronaut in the ocean”
- Fourth in the most-searched YouTube keywords worldwide in 2021 is “peaches justin bieber”
- Fifth in the most-searched keywords YouTube keywords worldwide in 2021 is “survivor”
Here are the most-searched YouTube keywords in the US in 2021:
- First on the list is “drivers license olivia rodrigo”
- Second on the list is “no more parties”
- Third on the list is “calling my phone lil tjay”
- Fourth on the list is “techy”
- Fifth on the list is “big purr”
Here is a list of the top 10 most-searched YouTube keywords of all time around the world:
- minecraft
- fortnite
- tik tok
- pubg
- asmr
- bts
- tiktok
- free fire
- blackpink
- baby shark
Here is a list of the top 10 most-searched YouTube keywords of all time in the US:
- fortnite
- minecraft
- asmr
- nba youngboy
- cardi b
- pewdiepie
- tik tok
- ariana grande
- post malone
- gacha life
Age Groups of YouTube Users
Based on the latest statistics, most YouTube active users worldwide were aged 25 to 34 years old. Among this age group, 11.6% are male users, while 8.6% are females.
Below is the age distribution of YouTube users around the world in 2022:
- 6% of YouTube users worldwide aged 18 to 24 years old were female, while 8.5% were male users
- 8.6% of YouTube users worldwide aged 25 to 34 years old were female, while 11.6% were male users
- 7.5% of YouTube users worldwide aged 35 to 44 years old were female, while 9% were male users
- 5.7% of YouTube users worldwide aged 45 to 54 years old were female, while 6.2% were male users
- 4.5% of YouTube users worldwide aged 55 to 64 years old were female, while 4.4% were male users
- 5.4% of YouTube users worldwide aged 65 years old and above were female, while 4.3% were male users
Conclusion
YouTube search has a larger volume than the combined searches of Yahoo, Bing, Ask, and AOL, handling more than 3 billion searches monthly.
The latest report shows over 2 billion users visit the platform monthly, equivalent to about one in three internet users. India has the most YouTube users, with 467 million.
Thanks for reading our article on YouTube search engine market share in 2025.
